Protectt.ai
Website:
protectt.ai
Company:
https://www.linkedin.com/company/protectt-ai-labs-pvt-ltd
Seniority: Mid-Senior level
Industries: Data Security Software Products
Job details:
Role: CRM & Lifecycle Marketing
Experience: 6 to 8 years
Job Location: Mumbai
Position Overview:
We are seeking a high-impact CRM & Lifecycle Marketing professional to drive precision-led marketing across the entire customer journey - from targeted enterprise acquisition to retention, expansion, and ecosystem engagement. This role will own Account-Based Marketing (ABM), lifecycle communication, and analyst relationships, working in close partnership with regional Sales teams to convert high-value accounts and deepen long-term customer relationships. You will operate at the intersection of enterprise marketing, customer lifecycle strategy, and revenue growth, with a strong focus on personalization, account-level engagement, and measurable pipeline impact.
Key Responsibilities:
1. Account-Based Marketing (ABM) Strategy & Execution
Design and execute ABM programs targeting high-value enterprise accounts (CIOs, CISOs, CTOs)
Build and maintain target account lists across India, MENA, and SEA in alignment with Sales
Develop multi-touch engagement strategies across email, content, events, and outreach
Partner with Sales to prioritize accounts, track engagement, and accelerate deal pipelines
Measure and optimize account engagement, pipeline velocity, and conversion rate
2. Lifecycle & Personalised Marketing
Own segmented lifecycle marketing across key cohorts:
Prospects & Funnel Drop-offs
Design nurture journeys to re-engage leads and improve conversion
Build stage-specific communication aligned to buyer journeys
Support Sales with targeted content for deal acceleration
Existing Customers
Drive retention, engagement, and expansion programs
Build upsell and cross-sell journeys
Develop customer advocacy initiatives (case studies, referrals)
Partners & Ecosystem
Establish partner communication frameworks
Drive enablement, engagement, and co-marketing initiatives
3. Analyst Relations
Build and manage relationships with key industry analysts (Gartner, Forrester, etc.)
Coordinate briefings, inquiries, and participation in reports
Position Protectt.ai within relevant cybersecurity and AI categories
Collaborate with leadership to develop strong analyst-facing narratives
4. Sales Alignment & Regional Activation
Partner closely with regional sales teams to identify and prioritize high-value accounts & Translate ABM
insights into actionable sales opportunities
Enable high-impact engagements such as CXO meetings, roundtables, and closed-door sessions
Ensure seamless handoff and alignment between Marketing and Sales
5. Campaign Design & Orchestration
Build and execute integrated campaigns across email, content, digital touchpoints, and events
Ensure consistent messaging, personalization, and scalability across regions
Orchestrate campaigns that align with both acquisition and lifecycle objectives
6. Data, Tools & Performance Management
Manage marketing platforms such as HubSpot, Salesforce, and other automation tools
Track and analyse key metrics:
o Account engagement
o Email performance (open rates, CTR, conversion)
o Pipeline contribution
Continuously optimize targeting, messaging, and timing through data-driven insights
Qualifications & Experience:
6 - 7 years of experience in B2B marketing, with strong expertise in lifecycle marketing
Proven experience driving enterprise pipeline through targeted, account-based strategies
Strong understanding of buyer journeys and account-level engagement in enterprise environments
Experience working closely with Sales teams across regions
Exposure to analyst relations (Gartner, Forrester, etc.) is a strong advantage
Strong communication, storytelling, and campaign orchestration skills
Experience in cybersecurity, SaaS, or enterprise technology preferred
Click on Apply to know more.
