Website:
Job details:
Senior Executive – Growth (Acquisition)
Location: Gurugram (Work From Office)
Experience: 2–3 Years (D2C Brand Preferred)
CTC: Up to ₹10 LPA
About the Role
We are looking for a highly motivated and performance-driven Senior Executive – Growth (Acquisition) to drive customer acquisition across digital channels. The ideal candidate should have hands-on experience in managing paid campaigns on Meta (Facebook & Instagram) and Google Ads, with a strong understanding of performance marketing, campaign optimization, and ROI-driven growth.
This role offers an excellent opportunity to contribute to the growth of a fast-growing D2C brand by executing and optimizing acquisition campaigns across multiple digital platforms.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize paid acquisition campaigns across Meta (Facebook & Instagram) and Google Ads.
- Monitor campaign performance and optimize for key metrics such as ROAS, CAC, CPA, CTR, and conversions.
- Manage campaign budgets to ensure efficient utilization and maximum returns.
- Identify opportunities to scale customer acquisition while maintaining profitability.
Campaign Optimization
- Conduct A/B testing for creatives, ad copy, audience segments, and landing pages to improve campaign performance.
- Analyze campaign data and derive actionable insights to optimize performance.
- Stay updated with platform trends, algorithm changes, and industry best practices.
Creative Collaboration
- Collaborate with the creative team to develop engaging ad creatives and campaign concepts.
- Share performance insights to improve creative effectiveness and conversion rates.
- Ensure creatives are optimized for different audience segments and platforms.
Analytics & Reporting
- Track and report campaign performance using Meta Ads Manager, Google Ads, and Google Analytics (GA4).
- Prepare weekly and monthly performance reports with insights and recommendations.
- Support budget planning and campaign forecasting.
Requirements
- 2–3 years of experience in Performance Marketing/Growth Marketing.
- Experience working with a D2C brand is preferred.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good understanding of digital marketing metrics such as ROAS, CAC, CPA, CTR, Conversion Rate, and Customer Acquisition.
- Experience with Google Analytics (GA4) is preferred.
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns in a fast-paced environment.
Preferred Skills
- Experience in scaling customer acquisition campaigns for D2C brands.
- Understanding of audience targeting, remarketing, and conversion funnel optimization.
- Creative thinking with the ability to recommend high-performing ad concepts.
- Knowledge of landing page optimization and Conversion Rate Optimization (CRO).
How to Apply
If you're excited about driving growth for a fast-growing D2C brand, we'd love to hear from you!
Apply here: https://forms.gle/9PtxUi6eR2nPVF1J6
Click on Apply to know more.
