Website:
productiv.team
Job details:
We are a fast-growing US-based technology consulting company specializing in Enterprise Application development, Salesforce, CRM Digital Transformation, AI-powered business solutions, and Cloud Technologies. We help organizations optimize customer experiences through innovative technology solutions and are looking for a passionate Digital Marketing professional to accelerate our global marketing initiatives.
Position Summary
We are seeking a highly motivated and performance-driven Senior Digital Marketing Specialist to lead our digital marketing strategy across multiple channels. The ideal candidate should have proven experience in B2B IT Services marketing, demand generation, SEO, paid advertising, marketing automation, content marketing, analytics, and lead nurturing. This role will directly contribute to brand awareness, website traffic, qualified lead generation, pipeline growth, and revenue generation for North American and global markets.
Key Responsibilities
Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Create annual and quarterly marketing plans. Manage end-to-end digital campaigns targeting enterprise clients.
- Drive demand generation and lead acquisition.
Search Engine Optimization(SEO)
- Perform keyword research focused on Salesforce, CRM, AI, Cloud, and IT Consulting services.
- Improve organic rankings across search engines.
- Conduct technical SEO audits and website optimization.
- Build high-quality backlinks and improve domain authority.
- Optimize website content using SEO best practices.
Paid Advertising (PPC)
- Plan, execute, and optimize Google Ads campaigns. Manage LinkedIn Ads for B2B lead generation.
- Execute Meta advertising campaigns where applicable. Optimize campaigns based on Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates.
Content Marketing
- Develop content strategies for blogs, case studies, whitepapers, eBooks, webinars, and customer success stories.
- Collaborate with technical teams to create thought leadership content.
- Optimize content for SEO and lead generation.
Email Marketing & Marketing Automation
- Design automated email nurturing campaigns. Manage drip campaigns and customer journeys.
- Improve email engagement metrics.
- Create lead scoring models and nurture workflows.
Social Media Marketing
- Manage LinkedIn Company Page and executive branding.
- Publish engaging content across LinkedIn, Facebook, YouTube, and X. Increase follower engagement and brand visibility.
- Support employer branding initiatives.
Website Management
- Manage WordPress website updates. Optimize landing pages for conversions.
- Coordinate with UI/UX and development teams.
- Improve Core Web Vitals and user experience.
Lead Generation
- Generate Marketing Qualified Leads (MQLs).
- Collaborate with Sales and Business Development teams.
- Support Account-Based Marketing (ABM) initiatives.
- Improve lead conversion throughout the sales funnel.
Analytics & Reporting
- Monitor campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Looker Studio.
- Prepare weekly, monthly, and quarterly performance reports.
- Analyze website traffic, user behavior, conversion rates, and campaign ROI.
- Recommend improvements based on data insights.
Branding & Communication
- Maintain brand consistency across all marketing channels.
- Support product launches, webinars, events, and campaigns. Coordinate with internal stakeholders and external agencies.
Market & Competitor Research
- Track industry trends in Salesforce, AI, CRM, and digital transformation. Analyze competitors' digital strategies.
- Identify new marketing opportunities.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4 to 8 years of experience in Digital Marketing.
- Minimum 2 years of experience in B2B IT Services, SaaS, or Technology Consulting.
- Strong understanding of inbound marketing and demand generation. Excellent written and verbal English communication skills.
Required Technical Skills
- Search Engine Optimization (SEO)
- Technical SEO
- Google Ads
- LinkedIn Campaign Manager
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Google Looker Studio
- WordPress CMS
- HubSpot CRM
- HubSpot Marketing Hub
- Marketing Automation
- Email Marketing
- Conversion Rate Optimization (CRO)
- A/B Testing
- Landing Page Optimization
- Content Management Systems (CMS)
- Microsoft Excel AI-powered marketing tools (e.g., ChatGPT, Gemini, Claude)
Preferred Skills
- Experience marketing Salesforce consulting services.
- Understanding of CRM platforms such as Salesforce and HubSpot. Knowledge of Account-Based Marketing (ABM).
- Experience managing webinars and virtual events.
- Familiarity with U.S. B2B buying cycles and enterprise sales.
Preferred Certifications
- Google Ads Certification
- Google Analytics Certification
- HubSpot
- Inbound Marketing Certification
- HubSpot
- Email Marketing Certification
- Meta Blueprint Certification
- SEMrush
- SEO Certification Salesforce AI Associate (Preferred)
- Salesforce Administrator Certification (Nice to Have)
Role: Digital Marketing - Other
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
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