Esmsys
Website:
esmsys.com
Job details:
📍 Location: Ahmedabad, Gujarat | Work from Office
🏢Company: Proplegit Global Pvt. Ltd.
💼Experience: 5–8 Years
⏰Employment Type: Full-time
⚡Opening: Immediate
📌Ahmedabad-based candidates preferred
About the Role
We are looking for a Senior Digital Marketing Executive with strong hands-on experience in SEO, PPC, AEO/GEO and Performance Marketing to join our team.
The ideal candidate should be able to independently manage digital marketing initiatives, drive organic and paid growth, and optimize our visibility across traditional and AI-powered search platforms.
Key Responsibilities
SEO (On-Page & Off-Page)
- Own and execute complete on-page SEO strategies including title tags, meta descriptions, header hierarchy, internal linking, and schema markup.
- Conduct keyword research, content gap analysis, and competitor analysis.
- Plan and execute backlink acquisition strategies and local citation campaigns.
- Monitor Core Web Vitals and coordinate technical SEO improvements with the development team.
- Track rankings, traffic, and conversions through Google Search Console and GA4.
AEO & GEO (Answer Engine & Generative Engine Optimization)
- Optimize content for AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Create AI-friendly content using structured Q&A formats.
- Implement FAQ, HowTo, Organization, and LocalBusiness schema.
- Monitor AI visibility and citation opportunities.
- Build topical authority through pillar content and content clusters.
PPC & Performance Marketing
- Plan, execute, and optimize Google Ads Search and Display campaigns.
- Perform keyword research, bid management, ad copy testing, and negative keyword optimization.
- Ensure accurate conversion tracking and attribution.
- Improve CPA, ROAS, CTR, and lead generation performance.
Analytics & Reporting
- Build performance dashboards using GA4, Google Ads, Search Console, and Microsoft Clarity.
- Deliver weekly and monthly reports with actionable insights.
- Conduct A/B testing for landing pages, creatives, and CTAs.
Content & Social Media
- Manage SEO-focused content calendars.
- Publish and optimize WordPress content.
- Coordinate social media scheduling, engagement, and reporting.
Local SEO
- Manage Google Business Profiles.
- Maintain NAP consistency across directories.
- Monitor and respond to customer reviews.
Required Skills
- 5+ years of hands-on Digital Marketing experience.
- Strong expertise in SEO (On-Page & Off-Page).
- Hands-on experience with Google Ads.
- Strong understanding of Google Analytics 4 (GA4).
- Excellent knowledge of Google Search Console.
- Experience with Google Tag Manager.
- Keyword research using Google Keyword Planner, Ahrefs, or SEMrush.
- Understanding of Schema Markup and Structured Data.
- Excellent written and verbal English communication skills.
Preferred Skills
- Experience with AEO/GEO (AI Search Optimization).
- Local SEO and Google Business Profile management.
- Microsoft Clarity or Hotjar.
- WordPress CMS.
- Basic HTML/CSS knowledge.
- Conversion Rate Optimization (CRO).
- Landing Page Optimization.
- Google Ads Offline Conversion Tracking.
- Experience in BFSI, Real Estate, Legal, Healthcare, or Immigration domains is an advantage.
How to Apply
- 📧 Send your updated resume to: hr@proplegit.com
Immediate joiners / candidates serving a short notice period will be preferred.
Preference will be given to candidates currently based in Ahmedabad.
Please share this post or tag someone who may be a suitable fit.
#Hiring #ImmediateHiring #AhmedabadJobs #AhmedabadHiring #DigitalMarketingJobs #SEOJobs #PPCJobs #DigitalMarketing #AEO #GEO #GoogleAds #AISearch #HiringNow #Proplegit
Click on Apply to know more.