Astral Limited
Website:
astralltd.com
Job details:
Position - Assistant Manager (Digital Marketing)
Location - Ahmedabad
Role Overview
We are looking for an experienced and execution-focused Assistant Manager, Digital Marketing to manage digital campaigns, social media, content, websites, SEO, paid media, and performance reporting.
The ideal candidate should be able to independently plan and execute digital initiatives, coordinate with internal teams and agencies, track campaign performance, and ensure consistent communication across digital platforms.
Key Responsibilities-
Digital Strategy and Campaign Management-
- Plan and execute integrated digital marketing campaigns across multiple platforms.
- Translate business and brand objectives into actionable digital plans.
- Prepare monthly content, campaign, media, and activation calendars.
- Coordinate product launches, brand campaigns, events, and digital promotions.
- Track campaign timelines, deliverables, budgets, and performance.
Social Media Management:
- Manage brand presence across Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
- Develop content ideas for reels, videos, static posts, carousels, stories, and campaigns.
- Review captions, scripts, creatives, and publishing calendars.
- Monitor audience engagement, comments, trends, competitor activity, and platform updates.
- Work with content creators, influencers, agencies, and production teams.
Content Development:
- Create and review content briefs for social media, websites, blogs, videos, emailers, and digital campaigns.
- Ensure content is simple, relevant, brand-consistent, and aligned with the target audience.
- Coordinate with designers, copywriters, video editors, agencies, and internal stakeholders.
- Identify content opportunities based on customer needs, market trends, product benefits, and search behaviors.
Website, SEO and AEO:
- Manage website updates, landing pages, campaign pages, product content, and digital assets.
- Work with SEO and development teams to improve organic traffic, rankings, conversions, and website performance.
- Support on-page SEO, technical SEO, content optimization, backlink initiatives, and keyword planning.
- Understand emerging search practices such as AI search, Answer Engine Optimization, structured content, FAQs, and schema implementation.
- Monitor website traffic and user behavior using analytics tools.
Paid Media and Performance Marketing:
- Coordinate and monitor campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other platforms.
- Review campaign targeting, budgets, creatives, leads, conversions, and return on advertising spend.
- Work with agencies to optimize campaigns and improve cost efficiency.
- Prepare campaign performance reports with clear observations and recommendations.
Analytics and Reporting:
- Track key metrics including reach, engagement, traffic, leads, conversion rate, cost per lead, organic growth, and campaign ROI.
- Prepare weekly and monthly digital performance reports.
- Use data to identify gaps, opportunities, and areas for improvement.
- Present campaign results and actionable recommendations to management.
Agency and Stakeholder Coordination:
- Coordinate with digital, creative, media, SEO, development, influencer, and production agencies.
- Prepare clear briefs, review deliverables, and ensure timely execution.
- Work closely with brand, sales, product, corporate communication, IT, and leadership teams.
- Maintain proper records of campaign assets, approvals, budgets, reports, and vendor deliverables.
Required Skills and Experience:
- Minimum 5 years of experience in digital marketing, preferably with a recognized brand, agency, consumer business, building materials company, or multi-brand organization.
- Strong understanding of social media, digital campaigns, content marketing, SEO, paid media, websites, and analytics.
- Experience managing agencies, vendors, content creators, and cross-functional teams.
- Ability to independently manage multiple campaigns and deadlines.
- Strong written and verbal communication skills.
- Good understanding of creative development, video content, reels, and digital storytelling.
- Strong analytical ability with a performance and business-focused
- Working knowledge of digital marketing and report approaching tools.
Preferred Tools and Platforms:
- Google Analytics 4
- Google Search Console
- Google Ads
- Meta Business Suite and Ads Manager
- LinkedIn Campaign Manager
- YouTube Studio
- SEO tools such as Ahrefs, SEMrush, or similar platforms
- WordPress or other content management systems
- Canva, Adobe tools, or creative review platforms
- Microsoft Excel, PowerPoint, and reporting dashboards
- AI tools for research, content development, productivity, and campaign execution.
Educational Qualification:
- Bachelor’s degree in marketing, Business Administration, Mass Communication, Advertising, or a related field.
- MBA or postgraduate qualification in Marketing will be preferred.
- Relevant certifications in digital marketing, Google Ads, Google Analytics, Meta Ads, or SEO will be an advantage.
Key Competencies:
- Digital-first thinking
- Campaign ownership
- Content and creative judgement
- Analytical and problem-solving ability
- Project and time management
- Attention to detail
- Stakeholder management
- Agency coordination
- Ability to work in a fast-paced environment
- Strong execution and follow-through
Success Measures:
The candidate’s performance will be evaluated based on:
- Timely and effective campaign execution
- Growth in digital reach, engagement, and website traffic
- Improvement in organic search visibility
- Quality and consistency of digital content
- Lead generation and campaign efficiency
- Website and landing-page performance
- Agency output and deadline management
- Accuracy and usefulness of performance reports
Click on Apply to know more.