Website:
learnurture.com
Job details:
About the Role
LearNurture is looking for an experienced and results-driven Digital Marketing Specialist who can drive lead generation, optimize marketing performance, and contribute directly to business growth.
The ideal candidate should have hands-on experience in Performance Marketing, Lead Generation, SEO, WhatsApp Marketing, Email Marketing, Marketing Automation, and Analytics. If you're passionate about scaling campaigns, improving conversions, and generating measurable business impact, we'd love to hear from you.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms
- Develop and implement lead generation strategies to drive high-quality enquiries and conversions
- Manage campaign budgets and improve key metrics such as CPL, CPA, ROAS, CTR, and Conversion Rate
- Create and optimize landing pages, lead funnels, and customer acquisition journeys
- Execute on-page and off-page SEO strategies to improve search rankings and organic traffic
- Conduct keyword research, competitor analysis, and website performance audits
- Design and manage email marketing campaigns, drip sequences, and automation workflows
- Execute WhatsApp marketing campaigns for lead nurturing, engagement, and conversion
- Monitor, analyze, and report campaign performance using Google Analytics, Google Tag Manager, Search Console, and related tools
- Collaborate with sales and operations teams to improve lead quality and conversion efficiency
- Identify growth opportunities through data analysis and continuous optimization
Required Skills & Qualifications
- 5+ years of experience in Digital Marketing with a strong focus on Performance Marketing and Lead Generation
- Proven expertise in Google Ads and Meta Ads
- Experience managing lead generation campaigns with measurable business outcomes
- Strong understanding of SEO best practices and search engine algorithms
- Experience with Email Marketing and Marketing Automation platforms
- Knowledge of WhatsApp Marketing tools and campaign execution
- Proficiency in Google Analytics, Google Tag Manager, Google Search Console, and CRM platforms
- Strong analytical, reporting, and problem-solving abilities
- Excellent communication and project management skills
- Ability to work independently and drive results in a fast-paced environment
Preferred Skills
- LinkedIn Ads
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Marketing Automation Tools
- CRM Platforms (HubSpot, Zoho, Salesforce, etc.)
- Power BI or Data Visualization Tools
- Experience in EdTech, Education, or Lead Generation-focused industries
Why Join LearNurture?
- Opportunity to work on high-impact growth campaigns
- Dynamic and fast-growing work environment
- High ownership and decision-making exposure
- Learning and career growth opportunities
- Supportive and performance-driven culture
- Opportunity to directly influence business growth
Apply Now
If performance marketing is your strength and growth is your mindset, we'd love to hear from you.
Send your CV to: hr@edpymd.com
Click on Apply to know more.