DataCouch
Website:
datacouch.io
Job details:
Company Description DataCouch is a globally recognized provider of high-impact professional services, including IT consulting and implementation, enterprise upskilling and training, corporate academies, staff augmentation, and turnkey virtual lab solutions. With offices in India, Canada, Malaysia, and Australia, DataCouch partners with a wide range of clients, including Fortune 500 organizations such as Adobe, Apple, PayPal, Google, and Starbucks. The team of consultants, architects, developers, and practitioner instructors specializes in Generative AI, Machine Learning, Data Engineering, DevOps, and other emerging technologies, and collaborates closely with leading technology partners like Confluent, Snowflake, and Neo4j. DataCouch has been recognized as Confluent’s Global Education Partner of the Year for 2023 for the second consecutive year, reflecting its excellence in training and consultancy. With a 4.9 Google review rating and over 100 years of combined experience, the company focuses on driving digital transformation and helping organizations lead the next wave of tech disruption.
Role Description The Senior Digital Marketing Manager is a full-time, on-site role based in the Mohali district, responsible for leading end-to-end digital marketing initiatives that support DataCouch’s growth and brand visibility. This role plans and executes digital campaigns across channels, including paid media, email, web, and social platforms, ensuring alignment with business goals and revenue targets. The Senior Digital Marketing Manager oversees content and messaging strategies, optimizes website performance and user journeys, and manages analytics and reporting to improve campaign effectiveness. Day-to-day responsibilities include managing lead generation programs, collaborating with sales and product teams, supervising agency or vendor relationships, and guiding junior marketing team members. The role also involves continuous experimentation with new digital tools and tactics, staying current with trends in Generative AI and technology services marketing, and safeguarding consistent brand positioning across all digital touchpoints.
Qualifications
- Strong Digital Marketing and Marketing skills, with demonstrated experience in developing and executing integrated online marketing strategies.
- Proficiency in Social Media Marketing across major platforms to drive engagement, awareness, and thought leadership in technology services.
- Hands-on expertise in Lead Generation, including designing and optimizing funnels, campaigns, and nurture programs that convert prospects into qualified opportunities.
- Experience with Web Analytics tools (such as Google Analytics and related dashboards) to track performance, interpret data, and inform decision-making.
- Proven ability to manage multi-channel campaigns, budget allocation, and ROI optimization for digital initiatives.
- Excellent written and verbal communication skills, with the ability to translate complex technical topics into clear, compelling marketing messages.
- Prior experience in B2B or technology services marketing; familiarity with AI, data engineering
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