Website:
cognerd.ai
Job details:
Company Description CogNerd is India’s leading AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) platform, helping brands stay visible in AI-driven search. The company enables marketers and businesses to understand and optimize how their content appears in AI-generated answers across platforms such as ChatGPT, Gemini, and Perplexity. CogNerd goes beyond traditional SEO to focus on visibility where modern decisions are made, positioning brands effectively in emerging AI ecosystems. Team members work on cutting-edge solutions that shape the future of digital discovery and content performance.
Role Description This is a full-time, on-site role for a Digital Marketing Manager based in the Mohali district. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across multiple channels to drive brand awareness, traffic, and qualified leads for CogNerd and its clients. Day-to-day responsibilities include managing social media activities, overseeing performance marketing initiatives, monitoring web analytics, and refining strategies based on data-driven insights. The role involves collaborating with product, content, and sales teams to align campaigns with business goals, developing campaign reports, and contributing to experimentation around AEO and GEO best practices. The Digital Marketing Manager will also stay current with AI-driven search trends and recommend innovative tactics to maintain competitive visibility.
Qualifications
- Strong Digital Marketing and Marketing skills, with experience planning and managing integrated online campaigns.
- Proficiency in Social Media Marketing for brand building, audience engagement, and community management.
- Hands-on experience in Lead Generation, including funnel optimization and performance-based campaign management.
- Ability to work with Web Analytics tools to track performance, interpret data, and derive actionable insights.
- Solid understanding of SEO concepts; exposure to AEO/GEO or AI-driven search optimization is an advantage.
- Excellent written and verbal communication skills, with the ability to present strategies and results clearly.
- Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are a plus.
- Prior experience in a tech, SaaS, or marketing-focused organization is preferred.
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