DynaTech Systems
Website:
dynatechconsultancy.com
Job details:
Digital Marketing Manager
Experience: 8–12 Years
Location: Ahmedabad / Remote
What You'll Own
SEO & Organic Growth
• Own and scale DynaTech's organic growth strategy across key markets and solution areas.
• Drive Technical SEO, On-Page SEO, Off-Page SEO and International SEO initiatives.
• Lead keyword research, competitor analysis, SEO audits and content opportunity mapping.
• Improve organic visibility, rankings, qualified traffic and lead generation.
• Use tools such as Google Search Console, GA4, SEMrush, Ahrefs and similar platforms to identify opportunities and measure impact.
• Explore emerging opportunities around AI Search, Generative Search and LLM visibility.
Website & Digital Experience
• Own the performance and continuous evolution of the DynaTech website.
• Work with internal teams and developers to improve website structure, content, UX, navigation, CTAs and landing pages.
• Identify opportunities to make the website more engaging, intuitive and conversion-focused.
• Drive website improvements based on user behavior, analytics and business priorities.
• Ensure website content and experiences are optimized for both search engines and users.
CRO & Growth Optimization
• Build and manage a Conversion Rate Optimization (CRO) roadmap.
• Analyze user journeys, funnels and visitor behavior to identify conversion opportunities.
• Drive A/B testing, landing page optimization, CTA optimization, form optimization and user journey improvements.
• Turn insights into experiments and experiments into measurable improvements.
ABM & Demand Generation
• Develop and execute Account-Based Marketing (ABM) programs for high-value target accounts.
• Partner with Sales and Business Development to identify target industries, accounts, personas and opportunities.
• Create digital journeys and campaigns tailored to specific accounts, industries and solutions.
• Drive demand generation through a combination of SEO, content, paid campaigns, email, ABM and other digital channels.
• Track engagement, lead quality and contribution to the sales pipeline.
Digital Campaigns & Lead Generation
• Plan, launch and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email and other relevant channels.
• Collaborate with content and creative teams to build high-performing campaigns and landing pages.
• Monitor campaign performance and continuously optimize targeting, messaging, budgets and conversion paths.
• Focus on generating quality business opportunities, not just traffic and impressions.
Analytics, Insights & Performance
• Establish meaningful digital marketing KPIs and performance benchmarks.
• Analyze website, SEO, campaign and CRM data to uncover growth opportunities.
• Build and present performance dashboards and reports covering traffic, conversions, leads, MQLs, engagement, ROI and pipeline contribution.
• Use data to make informed decisions and continuously improve digital performance.
Team Leadership
• Lead, mentor and develop the digital marketing team across SEO, website, campaigns, content and analytics.
• Set goals, priorities and KPIs while creating a culture of ownership and continuous improvement.
• Review strategies and deliverables to ensure quality, consistency and business impact.
• Collaborate with external agencies, partners and specialists when required.
• Bring together people, technology, creativity and data to deliver measurable outcomes.
What Will Make You a Great Fit?
• 8–12 years of experience in Digital Marketing, preferably within B2B technology, IT Services, SaaS, ERP, CRM or Digital Transformation organizations.
• Strong experience across SEO, Website Management, CRO and B2B Demand Generation.
• Hands-on understanding of ABM and account-based digital marketing.
• Experience leading and mentoring a digital marketing team.
• Strong understanding of Technical SEO, Content SEO, website architecture and conversion optimization.
• Experience with GA4, Google Search Console, SEMrush/Ahrefs and other digital analytics platforms.
• Experience working with WordPress, Webflow or similar CMS platforms.
• Good understanding of Google Ads, LinkedIn Ads, email marketing and marketing automation.
• Strong analytical and problem-solving mindset with the ability to turn data into action.
• Excellent communication and stakeholder management skills.
• Strong understanding of B2B buyer journeys and digital lead generation.
It Would Be a Plus If You Have
• Experience in Microsoft Dynamics 365, ERP, CRM, SaaS or enterprise technology marketing.
• Experience working with international markets and enterprise audiences.
• Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Dynamics 365 or similar.
• Experience building digital strategies around AI Search / Generative Search / LLMs.
• Experience managing external digital marketing agencies or specialist partners.
Click on Apply to know more.