Base2Brand Infotech Pvt. Ltd.
Website:
base2brand.com
Job details:
Company Description Base2Brand Infotech Pvt. Ltd. is a rapidly growing digital marketing and web development agency, founded in 2020, that partners with businesses to drive sustainable growth in the digital space. The company delivers tailored solutions in Shopify development, performance-driven digital marketing (including Google and Meta ads, SEO, and PPC), web and mobile app development, and e-commerce platforms. Base2Brand also provides UI/UX design, branding, motion graphics, customer support, and CRM solutions to help brands scale efficiently. With over 250 successful projects and a strong client satisfaction record, the team focuses on innovation, transparency, and timely delivery to align every project with client goals.
Role Description The PPC Expert role is a full-time, on-site position based in Mohpa. The PPC Expert will be responsible for planning, creating, and optimizing pay-per-click campaigns across platforms such as Google Ads and Meta Ads to meet performance objectives. Daily tasks include keyword research, audience targeting, bid and budget management, ad copy creation, landing page coordination, and performance analysis using relevant analytics tools. The role also involves A/B testing, monitoring campaign metrics, preparing reports with insights and recommendations, and collaborating with the marketing and design teams to align PPC efforts with broader digital strategies. The PPC Expert is expected to stay current with platform updates and industry trends to enhance campaign effectiveness.
Qualifications
- Strong PPC expertise, including campaign setup, optimization, and management on Google Ads and Meta Ads.
- Proficiency in keyword research, audience segmentation, and bid/budget strategy for performance-driven campaigns.
- Experience with analytics and reporting tools (e.g., Google Analytics, conversion tracking, dashboards) to interpret data and improve ROI.
- Skill in creating compelling ad copy and collaborating on landing page content and UX to increase click-through and conversion rates.
- Understanding of broader digital marketing channels such as SEO, social media marketing, and remarketing to ensure integrated strategies.
- Ability to conduct A/B tests, experiment with new strategies, and apply insights to ongoing campaign improvements.
- Excellent analytical, problem-solving, and communication skills, with attention to detail and deadline-driven execution.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
- Prior agency or multi-client experience and familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) are advantageous.
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