Website:
xerago.ai
Job details:
We are looking for a Senior Digital Marketing Associate – SEO with strong expertise in Search Engine Optimization to drive organic growth across multiple websites. The role involves developing and executing SEO strategies, conducting technical and on-page audits, analyzing website performance, performing keyword research, and collaborating with cross-functional teams to improve search visibility, rankings, traffic, and conversions.
Key Responsibilities
SEO Strategy & Execution
● Develop and implement SEO strategies to improve organic traffic, search visibility, and keyword rankings. ● Perform comprehensive keyword research and identify high-intent search opportunities.
● Optimize website content, metadata, internal linking, and site architecture.
● Plan, execute, and track on-page and technical SEO recommendations.
● Conduct competitor and search landscape analysis to identify growth opportunities.
Technical SEO
● Conduct comprehensive technical SEO audits and identify crawlability, indexing, rendering, and website performance issues.
● Monitor Core Web Vitals and identify page-speed optimization opportunities.
● Review and provide recommendations for XML sitemaps, robots.txt, canonical tags, redirects, structured data, and hreflang.
● Support website migrations, URL restructuring, redesigns, and SEO validation during deployments.
● Collaborate with development teams to ensure accurate implementation of technical SEO recommendations.
Content Optimization
● Collaborate with content teams to develop SEO-friendly landing pages, blogs, product/service pages, and other website content.
● Prepare SEO content briefs based on keyword research, competitor analysis, and search intent.
● Optimize existing content to improve rankings, traffic, engagement, and conversions.
● Identify content gaps and new organic growth opportunities.
Performance Analysis & Reporting
● Analyze website performance using Google Search Console, Google Analytics 4, Looker Studio, Ahrefs, Semrush, and Screaming Frog.
● Prepare weekly and monthly SEO performance reports with actionable insights and recommendations.
● Monitor branded and non-branded traffic, impressions, CTR, keyword rankings, conversions, and landing-page performance.
● Translate SEO data into clear insights and recommendations for internal and client stakeholders.
Required Skills
● 4–6 years of hands-on SEO/Digital Marketing experience.
● Strong expertise in Technical SEO, On-Page SEO, and Off-Page SEO.
● Hands-on experience with Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Screaming Frog, and Microsoft Excel.
● Good understanding of HTML and website architecture from an SEO perspective.
● Experience with structured data/Schema.org, Core Web Vitals, canonicalization, redirects, XML sitemaps, robots.txt, and hreflang.
● Strong analytical, problem-solving, reporting, and presentation skills.
● Good communication and stakeholder management skills.
● Ability to independently manage multiple websites/projects and prioritize deliverables.
Preferred Qualifications
● Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
● Experience working with enterprise or large-scale websites and CMS platforms.
● Experience supporting website migrations, redesigns, and large-scale SEO projects.
● Exposure to international/multi-market SEO is preferred.
● Knowledge of AI-assisted SEO tools, AI search optimization, and automation is an added advantage.
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