Website:
vistarb2b.com
Job details:
Job Title: Digital Marketing Executive
Department: Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Industry: B2B Industrial E-commerce
About the Role
We are looking for a motivated and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our B2B industrial e-commerce platform.
The candidate will be responsible for increasing website visibility, generating qualified B2B leads, improving organic traffic, managing paid campaigns, and supporting the overall online growth of the business.
Key Responsibilities
- Develop and execute digital marketing strategies to increase website traffic, enquiries, and qualified B2B leads.
- Manage SEO activities, including keyword research, on-page SEO, technical SEO, link building, and content optimization.
- Conduct keyword research focused on industrial products, manufacturers, suppliers, buyers, and B2B searches.
- Manage and optimize Google Ads/PPC campaigns to generate relevant business enquiries.
- Monitor campaign performance, budgets, conversions, CPC, CTR, and ROI.
- Create and manage content for the website, including product descriptions, blogs, landing pages, industry-related content, and promotional content.
- Manage social media platforms such as LinkedIn, Facebook, Instagram, and YouTube.
- Develop content and campaigns specifically targeted at industrial buyers, procurement teams, manufacturers, distributors, and business owners.
- Improve product and category page visibility through SEO and content optimization.
- Monitor website performance using Google Analytics, Google Search Console, and other digital marketing tools.
- Track and analyze website traffic, lead generation, keyword rankings, campaign performance, and conversion rates.
- Prepare weekly/monthly digital marketing performance reports.
- Identify new digital marketing opportunities based on market trends, competitor activities, and customer search behaviour.
- Coordinate with the sales, product, content, and technology teams to improve lead quality and website performance.
- Support email marketing, WhatsApp marketing, remarketing, and other lead-generation activities.
- Regularly analyze competitors and identify opportunities to improve online visibility and customer acquisition.
- Ensure that digital marketing activities are aligned with overall business and sales targets.
Required Skills
- Good understanding of SEO, Google Ads, social media marketing, content marketing, and lead generation.
- Hands-on experience with Google Analytics and Google Search Console.
- Basic understanding of keyword research and SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar tools.
- Good content writing and communication skills.
- Strong analytical and reporting skills.
- Ability to understand B2B customer behaviour and sales funnels.
- Good knowledge of Excel/Google Sheets for reporting and data analysis.
- Ability to manage multiple campaigns and activities simultaneously.
- Strong attention to detail and willingness to learn new digital marketing tools and technologies.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing.
- Experience in B2B, industrial, manufacturing, e-commerce, marketplace, or technology companies will be an advantage.
- Experience in generating leads through Google Ads and LinkedIn will be preferred.
Key Performance Indicators (KPIs)
The candidate will be evaluated based on:
- Qualified B2B enquiries/leads generated
- Organic website traffic growth
- Keyword ranking improvements
- Google Ads performance and ROI
- Website conversion rate
- Cost per lead
- Social media engagement and reach
- Website/product page visibility
- Overall contribution to digital sales and enquiries
Ideal Candidate
We are looking for someone who is data-driven, creative, proactive, and result-oriented, with a strong interest in digital marketing and B2B e-commerce. The candidate should be comfortable working with numbers and analytics while also having the creativity to develop effective content and campaigns.
If you are passionate about digital marketing and want to build and grow the online presence of a B2B industrial e-commerce business, we would like to hear from you.
Click on Apply to know more.