Action Tour Guide
Website:
actiontourguide.com
Job details:
SENIOR CONVERSION RATE OPTIMIZATION (CRO) MANAGER
- Experience: 5–10 years
- Location: Marol, Andheri East, Mumbai
- Candidates outside Mumbai should not apply.
- Work model: Full-time, in-office. No remote/hybrid/relocation option.
- Daily commute to Marol required
- Work hours: 12:00 PM–9:00 PM IST
ABOUT ACTION TOUR GUIDE
Action Tour Guide creates GPS-activated, self-guided audio tours for national parks, cities and scenic drives. Our platform serves more than two million travelers annually.
www.actiontourguide.com
THE OPPORTUNITY
THIS IS A CRO-FIRST ROLE—NOT AN SEO EXECUTION ROLE.
• 75% CRO and website experimentation
• 25% SEO agency oversight
• Own conversion from research to rollout
• Turn website traffic into measurable revenue
• Work across design, content and engineering
• Report directly to senior leadership
WHAT YOU WILL OWN
(1) CRO STRATEGY
• Set the overall CRO strategy
• Build quarterly experimentation roadmaps
• Maintain a prioritized CRO backlog
• Prioritize by evidence and business impact
• Build repeatable CRO processes
• Document results and learnings
(2) FUNNEL ANALYSIS
• Map the complete purchase journey
• Identify funnel drop-offs
• Analyze customer behavior by segment
• Compare mobile and desktop performance
• Study new and returning visitors
• Investigate hesitation and abandonment
(3) CUSTOMER RESEARCH
• Analyze GA4 and event data
• Review heatmaps and session recordings
• Study customer reviews and support issues
• Analyze on-site search behavior
• Conduct surveys and usability studies
• Turn research into testable insights
(4) WEBSITE OPTIMIZATION
• Improve destination and category pages
• Optimize individual tour pages
• Strengthen landing-page performance
• Improve navigation and page hierarchy
• Clarify pricing and tour comparisons
• Strengthen CTAs and trust signals
• Improve bundles and product discovery
• Reduce mobile-user friction
(5) CART AND CHECKOUT
• Identify checkout drop-offs
• Simplify forms and payment steps
• Improve payment confidence
• Clarify cancellation and refund messaging
• Improve mobile checkout usability
• Fix errors and confusing states
(6) EXPERIMENTATION
• Write evidence-based hypotheses
• Design A/B and multivariate tests
• Select the right testing method
• Define success metrics before launch
• Set audiences and guardrails
• Estimate sample size and duration
• Monitor live experiments
• Analyze test results
• Roll out successful changes
• Revise or stop weak experiments
(7) IMPLEMENTATION AND QA
• Create clear implementation briefs
• Produce simple wireframes when needed
• Set acceptance criteria
• Coordinate cross-functional delivery
• Conduct functional and visual QA
• Validate analytics tracking
• Verify post-release performance
(8) MEASUREMENT
• Own conversion and funnel KPIs
• Measure revenue per visitor
• Track checkout completion
• Connect experiments to revenue
• Evaluate customer and margin impact
• Present clear business recommendations
(9) SEO AGENCY OVERSIGHT
• Set organic-growth priorities
• Define agency KPIs
• Review agency recommendations
• Challenge weak assumptions
• Prioritize by business impact
• Validate results independently
• Coordinate implementation
• Measure post-release impact
Note:- Day-to-day SEO execution remains with an agency.
ESSENTIAL EXPERIENCE
• 5–10 years End-to-end CRO ownership in website growth
• Proven commercial conversion results
• Hands-on A/B testing experience
• Strong GA4 expertise
• Strong funnel-analysis skills
• Behavioral-research experience
• Sound statistical understanding
• Strong cross-functional project management
• Working SEO knowledge
• Clear stakeholder communication
PREFERRED EXPERIENCE
• Travel or e-commerce experience
• D2C or marketplace experience
• Mobile-first customer journeys
• International customer journeys
• User and usability research
• Conversion copywriting
• Pricing and merchandising
• Checkout optimization
• SEO agency management
• Figma or wireframing
• Basic HTML, CSS or JavaScript
• AI-assisted research and analysis
• UI/UX background
• Data Analytics background
RELEVANT TOOLS
Experience with comparable platforms is equally valuable.
• GA4 and Google Tag Manager
• Microsoft Clarity or Hotjar
• VWO, Optimizely or Intelligems
• Amplitude or similar tools
• Looker Studio or Tableau
• Figma or similar tools
• Google Search Console
• Ahrefs or Semrush
• Excel or Google Sheets
• ChatGPT, Claude or Gemini
WHO THIS ROLE IS FOR
• A hands-on CRO practitioner
• A commercially focused experimenter
• A strong funnel and data analyst
• A cross-functional website-growth owner
• Someone accountable for measurable results
WHO THIS ROLE IS NOT FOR
• SEO-only specialists
• Paid-media managers
• Social-media marketers
• Purely visual UI/UX designers
• One-time website auditors
• Strategy-only consultants
WHY JOIN ACTION TOUR GUIDE?
• Build our CRO function
• Own the complete customer journey
• Work directly with leadership
• Influence major website decisions
• Deliver measurable revenue impact
• Reach two million+ travelers annually
NOTE: SEO-only applicants without hands-on CRO ownership will not be considered.
Click on Apply to know more.
