SleepyCat
Website:
sleepycat.in
Job details:
Department: Marketing
Function: Performance Marketing / MarTech / Growth
Experience: 3–6 years
Industry Preference: D2C / E-commerce / Consumer Brands
Location: Mumbai
About the Role
We are looking for a Performance Marketing & MarTech professional who can drive growth across
paid digital channels while also owning the technology, tracking, automation, and customer lifecycle
ecosystem that supports performance marketing.
This is not a pure media-buying role. We are looking for someone who understands the complete
growth funnel — from acquisition and conversion to retention and repeat purchases — and can use
MarTech, data, automation, CRM, and analytics to improve overall marketing efficiency.
The ideal candidate should be comfortable working across Google Ads, Meta Ads, GA4, GTM, CRM
platforms, CDPs, marketing automation, attribution, dashboards, and customer journeys.
Key Responsibilities
1. Performance Marketing
Plan, execute, and optimize performance marketing campaigns across Google, Meta, YouTube,
Performance Max, Search, Shopping, and other relevant platforms.
Own campaign performance against key metrics such as ROAS, CAC, CPA, revenue, conversion
rate, AOV, and contribution margin.
Develop and optimize TOFU, MOFU, and BOFU strategies.
Manage budget allocation across campaigns, products, audiences, geographies, and channels.
Identify opportunities for scaling while maintaining target CAC/ROAS.
Work closely with creative and merchandising teams to improve campaign performance.
Analyze campaign and customer data to identify growth opportunities.
2. MarTech & Marketing Technology
Own and improve the MarTech ecosystem supporting acquisition, conversion, and retention.
Work with tools such as GA4, Google Tag Manager, Meta Pixel/CAPI, CRM/CDP platforms,
marketing automation platforms, attribution tools, and analytics platforms.
Ensure proper implementation and tracking of marketing events across website and marketing
platforms.
Identify tracking gaps, data discrepancies, attribution issues, and event-level inconsistencies.
Work with technology/development teams to implement and troubleshoot tracking
requirements.
Maintain a clean and reliable marketing data architecture.
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3. Retention & CRM
Work closely with the retention/CRM team to improve customer lifecycle and repeat purchase
performance.
Help build and optimize customer journeys across Email, WhatsApp, SMS, Push Notifications,
and other CRM channels.
Develop customer segments based on purchase behaviour, product interest, engagement,
RFM, lifecycle stage, and customer value.
Identify opportunities for cross-sell, upsell, repeat purchase, win-back, and reactivation.
Support the creation of automated lifecycle journeys such as:
Welcome journeys
Browse abandonment
Cart abandonment
Post-purchase journeys
Product education
Cross-sell / upsell
Replenishment
Win-back
Dormant customer reactivation
Work with CRM teams to improve retention rate, repeat purchase rate, LTV, and revenue per
customer.
4. Data, Analytics & Attribution
Monitor performance across the entire customer journey from first touch → website →
purchase → repeat purchase.
Build and maintain performance dashboards and reporting frameworks.
Analyze data across GA4, Shopify, advertising platforms, CRM/CDP, and internal business
data.
Identify discrepancies between different platforms and establish reliable reporting
methodologies.
Develop a strong understanding of first-party data and customer-level analytics.
Use data to identify customer cohorts, high-value audiences, and opportunities for marketing
optimization.
5. Conversion & Growth
Work with the website/product team to identify opportunities to improve CVR, AOV, checkout
completion, and overall website performance.
Analyze customer behaviour and funnel drop-offs.
Support A/B testing of landing pages, offers, messaging, and customer journeys.
Work closely with merchandising and business teams during major sale periods and product
launches.
What We Are Looking For
3–6 years of experience in performance marketing, growth marketing, MarTech, or digital
marketing.
Strong hands-on experience with Google Ads and Meta Ads.
Strong understanding of GA4, GTM, pixels, conversion tracking, attribution, and marketing
analytics.
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Experience working with CRM/retention or marketing automation platforms such as CleverTap,
Netcore, MoEngage, WebEngage, Braze, etc.
Good understanding of customer segmentation, lifecycle marketing, automation, and
retention.
Strong analytical and problem-solving skills.
Comfortable working with data and building actionable insights from large datasets.
Ability to work cross-functionally with marketing, technology, product, creative,
merchandising, and business teams.
Strong understanding of the D2C/e-commerce customer funnel is highly preferred.
Good to Have
Experience with Shopify or other e-commerce platforms.
Experience with CDPs and customer data platforms.
Knowledge of server-side tracking, Meta CAPI, enhanced conversions, and offline
conversions.
Understanding of attribution platforms and incrementality.
Basic SQL/data analysis skills.
Experience with dashboards such as Looker Studio, Power BI, or similar tools.
Understanding of AI/automation tools and their application in marketing.
Experience managing large-scale D2C performance budgets.
Key Success Metrics
The role will ultimately be measured on:
Revenue growth
ROAS / CAC efficiency
New customer acquisition
Conversion rate improvement
Retention and repeat purchase rate
Customer LTV
CRM/retention revenue
Marketing attribution accuracy
Tracking and data quality
Overall marketing efficiency
Who Will Be a Great Fit?
Someone who doesn't look at marketing as "just running Meta and Google ads."
We are looking for a growth marketer who understands:
Acquisition → Data → Conversion → CRM → Retention → LTV → Revenue
and can connect these pieces using performance marketing + MarTech + analytics + automation.
Click on Apply to know more.
