Ivies Chase You
Website:
ivieschaseyou.com
Job details:
We are a mentorship firm helping ambitious students in grades 8-12 build strong profiles and gain admission to leading universities globally. Founded by a Stanford graduate and a senior corporate executive in 2015, we reach over 3,000 students each year.
We are looking for a Social & Content Manager who can understand what students and parents care about, turn those insights into strong content ideas, and own our social media presence end-to-end.
What You Will Do
- Build and manage our monthly content calendar across Instagram, Facebook and LinkedIn.
- Independently identify content opportunities by studying customer questions, sales conversations, admissions trends, competitors and past content performance.
- Develop strong hooks, reel concepts, captions and creative briefs for our designer.
- Coordinate with our designer and content writer to take ideas from concept to publication.
- Publish and schedule content across our social channels and track performance
- Manage basic Meta Ads operations and analytics, including campaign reports, creative comparisons, CPL/CTR/CPC analysis and recommendations for new tests.
You should be someone who:
- Has demonstrated that you can independently come up with strong content ideas, not simply execute briefs given to you.
- Is excellent at understanding audiences: their questions, fears, motivations and purchasing behaviour.
- Has strong instincts for Instagram/Reels and LinkedIn content, including hooks and storytelling.
- Can manage multiple people and deadlines without requiring constant founder involvement.
- Writes clear, compelling English and can communicate ideas effectively to designers and writers.
Nice to have:
- Experience in the education / EdTech industry, particularly with undergraduate admissions in the US, UK and Singapore.
- Understanding of our core audience - students in grades 8-12 in IB, IGCSE, A Levels and other international curricula is a bonus.
- Hands-on familiarity with Meta Ads Manager.
- Experience working with founder-led brands.
How we will measure success
You will succeed in this role if we consistently publish high-quality content without relying on the founders for ideas, grow meaningful organic reach, learn what resonates with our audience, and use those insights to improve both our organic and paid marketing.
Role: Full-time
Location: Mumbai - Hybrid
Reports to: Founder
Works with: Graphics Designer & Content Writer
Application Process
We will be screening applicants based on an ability to conceptualize and execute content independently. If shortlisted we will ask you to share 3-5 examples of content that you personally conceptualized, explaining briefly what the audience insight was and why you chose that idea.
Click on Apply to know more.