HDFC securities
Website:
hdfcsec.com
Job details:
Manager – Brand & Performance Marketing
Years of Experience: 4-6 years
Location: Mumbai (MIDC, Andheri)
We’re looking for a marketer who can think brand and business at the same time.
Someone who understands how to build a brand across traditional and new-age media, create campaigns people notice, and equally understands what happens after someone clicks an ad.
This role will work across brand, media, performance marketing, activations and the customer acquisition funnel, with accountability extending beyond leads to actual customer activation.
What You’ll Do
Brand & Campaigns
Own and execute integrated brand campaigns across digital and traditional channels.
Work closely with creative and media agencies to translate business objectives into strong campaign ideas, communication and media plans.
Have a strong understanding of copy, messaging and creative development, with the ability to recognise what makes an ad work.
Develop campaign briefs, evaluate creative routes and ensure consistency across channels and customer touchpoints.
Media Planning & Buying
Plan and manage campaigns across traditional and new-age media, including digital and social media, Google, YouTube, Meta, programmatic, OTT/CTV, print, radio, OOH/DOOH and emerging channels.
Work with media partners and agencies on planning, buying, optimisation, measurement and campaign effectiveness.
Understand the role different media channels play across awareness, consideration, acquisition and conversion.
Performance Marketing
Work closely on performance campaigns with a clear understanding of metrics such as CAC, CPL, CPI, CTR, conversion rate, ROAS and customer activation costs.
Understand audience segmentation, retargeting, creative testing, landing page optimisation and campaign optimisation.
Be comfortable analysing campaign performance and identifying where acquisition funnels are leaking.
Importantly, this person should understand that performance marketing does not end when a lead or app download is generated.
Understand the Full Acquisition Funnel
Understand and help optimise the complete customer journey:
Ad → Click → App Download → Account Opening → KYC Completion → Account Activation → First Trade → Active Customer
Work with Product, Analytics, CRM, Business and Digital teams to understand conversion at every stage.
Identify funnel drop-offs and work on interventions such as communication, remarketing, nudges, product journeys and campaigns that improve conversion.
Understand cohorts and identify which campaigns, audiences and channels ultimately produce activated and transacting customers, rather than simply cheap leads or downloads.
Activations & Experiential Marketing
Conceptualise and execute brand activations, experiential campaigns, partnerships and on-ground initiatives.
Think beyond conventional events to create experiences that generate conversations, participation and measurable business impact.
Connect offline activations with digital journeys wherever possible so that engagement can translate into measurable acquisition.
What We’re Looking For
4 to 6 years of experience across brand, media, digital and/or performance marketing, ideally in a consumer-facing business.
Experience working across both traditional and digital/new-age media.
Hands-on understanding of performance marketing and digital acquisition.
Experience executing brand activations and experiential campaigns.
Strong creative judgement and a good understanding of copy, campaign ideas and communication.
Strong understanding of the customer acquisition and conversion funnel beyond lead generation.
Comfort with data, dashboards and campaign analytics.
Ability to work cross-functionally with Product, Business, Analytics, CRM, Sales, Digital and Creative teams.
Agency experience combined with client-side experience would be an advantage.
Experience in fintech, BFSI, broking, consumer internet, e-commerce or other digital-first businesses would be relevant.
The Mindset We’re Looking For
We don’t want someone who thinks:
“The campaign delivered 100,000 downloads. Job done.”
We want someone who asks:
How many opened an account? How many completed the journey? How many made their first trade? Which campaign brought us the highest-quality customers? Where are customers dropping off? What can marketing do to move more people through the funnel?
At the same time, we’re not looking for a performance marketer who only sees dashboards and CAC.
The ideal candidate should be equally comfortable discussing a brand idea, a billboard, an experiential activation, a Meta campaign and an acquisition funnel.
That’s the combination we’re looking for.
Click on Apply to know more.
