Website:
welp.fit
Job details:
We’re looking for a Senior Content Strategist with 4–5 years of experience to shape how WELP shows up across content, from strategy and audience thinking to writing, planning and execution.
We want someone who thinks consumer-first: whom are we speaking to, what matters to them, and what should WELP say that feels relevant, specific and worth paying attention to?
Strong original thinking and writing are central to this role.
What you’ll own
- Build monthly and weekly content strategies around clearly defined consumer personas, their pain points, behaviours and motivations.
- Plan content well in advance, working backwards from launches, campaigns and key dates to identify the shoots, people, scripts, references, design requirements and approvals needed for execution.
- Write and refine captions, Reel scripts, voiceovers, carousel copy, campaign messaging and other brand communication.
- Turn brand and customer insights into strong content ideas, hooks, recurring formats and series.
- Create clear briefs and shot lists for designers, editors, photographers and creators, and guide content through execution.
- Research trends, competitors, creators and audience conversations to identify relevant content opportunities.
- Maintain consistency in brand voice and messaging across channels.
- Review content performance and use learnings from reach, saves, shares and engagement to improve future strategy and have a weekly review of the tasks.
- Work closely with the founders and creative team on launches, partnerships, campaigns and offline brand moments.
What we’re looking for
- 4–5 years of experience in content strategy, social media, brand content, copywriting or a related role.
- A genuinely strong writer who can turn an observation or consumer insight into clear, natural and interesting content.
- Someone who thinks in audiences and ideas, not just formats and posting schedules.
- Strong planning and organisational skills, with the ability to anticipate what will be needed before execution begins.
- The ability to take an idea from insight → concept → brief → execution → performance review.
- Good cultural awareness and an understanding of what people are actually responding to online.
- Comfortable using data to improve content without making it feel formulaic.
- Able to work independently, manage timelines and take ownership.
We are looking for content that feels human and specific, not generic or AI-written.
Experience in food, consumer brands, wellness, lifestyle or startups would be a plus.
About WELP
WELP is building a more personal and practical way to make healthy eating fit into real life. We’re an early-stage team, so this role will have a direct hand in shaping how the brand sounds, looks and grows through content.
Role: Senior Content Strategist
Experience: 4–5 years
Type: Full-time or Contractual
Location: Gurugram
If this sounds like you, send us your CV + portfolio/work samples, including 2–3 pieces you have personally written.
Click on Apply to know more.