Website:
onemetric.io
Job details:
OneMetric | Full-time | Gurgaon
Quick Summary
Take charge of everything that turns a warm lead into a closed deal. This includes the content, the sequence, and the journey each lead follows. You’ll be responsible for generating 20–30 MQLs each month from your efforts.
Why are we introducing this role?
Most content writers stop at just writing the case study. We need someone who writes the case study, understands why the client made a purchase, builds the email sequence it belongs in, decides which segment sees it and when, and can explain whether it helped move the pipeline. You will design the funnel yourself, from mid-funnel nurture all the way to closed-won deals.
What You'll Own.
- BOFU content includes case studies, white papers, sales one-pagers, comparison or battlecard content, and ROI stories. These should be written with enough conviction and detail that a business leader, not just a marketer, reads it and finds it believable.
- You’ll create outbound email sequences, sales follow-up routines, newsletter-to-sale paths, and the logic for segmenting who receives what and when.
- Your goal is to generate 20–30 MQLs per month from BOFU content and journeys. You’re not just creating assets; you’re responsible for the results they deliver.
- You’ll work closely with delivery, sales, and subject-matter experts to truly understand the work, such as HubSpot implementations, RevOps builds, and GTM projects. This way, you can write about these topics with real credibility, not just from a brief.
What you'll actually do, week to week
- You’ll interview internal teams (delivery, sales, leadership) and clients to uncover the real story behind a win. Then, you’ll turn that story into a case study or white paper that feels genuine, not like generic marketing content.
- You’ll build and improve BOFU email sequences and nurture journeys in HubSpot, as well as use tools like Dripify for outbound campaigns.
- You’ll design the logic for segmentation, deciding who enters which journey, based on specific signals and stages.
- You’ll write outbound sales emails that are compelling enough for founders or CMOs to respond to.
- You’ll track what’s working, stop what isn’t, and report on your MQL results each month.
- You’ll work directly with sales to learn what content actually helps them close deals, and you’ll create content that supports those needs, not just fill a content calendar.
What we need
- We want writing that shows conviction, not just template copy. You should be able to take a technical project, like a CRM migration or RevOps build, and write about it with a clear point of view. Your writing should be the kind that makes a business leader stop and pay attention.
- You need real experience in B2B marketing, RevOps, or GTM. It’s not enough to have just written for B2B before. You should understand funnels, lead lifecycles, MQL and SQL definitions, and how BOFU content supports the sales process.
- You should be able to design funnels and journeys, including segmentation, sequencing, and stage logic. You need to be comfortable sketching out a journey on a whiteboard, not just writing the copy for it.
- Working proficiency with HubSpot (workflows, sequences, lists/segmentatiYou should be comfortable doing the legwork. This role means you’ll go out and get the information you need by talking to engineers, delivery leads, and clients, instead of waiting for a content brief.rather than waiting for a content brief.
- We prefer candidates with 3 to 6 years of experience in B2B content or demand generation, ideally from an agency or SaaS background.
Good to have:
- It’s a plus if you have experience writing for a services or consultancy business, such as a HubSpot partner, RevOps agency, or martech consultancy, rather than just for product SaaS.
What's in it for you
- Here, you get real ownership instead of just a list of tasks. We talk openly about direction and context, but you decide how to get things done. If you prefer having every step defined for you, this might not be the right place. But if you like working with clear goals and plenty of freedom, you'll fit right in.
- We have a performance-driven culture. Your progress depends on how quickly you work and the results you deliver, not on how long you've been here or how much time you spend at your desk. Move fast and show what you can do, and you'll be recognised.
- You'll have the chance to work directly with CMOs, VPs of Sales, and founders across the B2B US market. Instead of creating content in isolation, you'll help shape projects for some of the top go-to-market leaders. Knowing the US market well will really help you succeed here.
How we'll know this is working
You’ll see results within a quarter. MQLs from BOFU content and sequences should be moving toward 20–30 per month. Sales will ask you for more of the assets that are working, and the case studies or white papers you create will be the ones sales teams use in their emails without being prompted.
Who You'll Work With
This role reports to the CEO’s office at OneMetric and works closely with sales and delivery leaders on HubSpot implementation, RevOps, and GTM projects.
Click on Apply to know more.
