Talentiser
Website:
jobick.com
Company:
https://www.linkedin.com/company/talentiser
Industries: Personal Care Product Manufacturing
Job details:
We’re looking for a hands-on Performance Marketing Content Lead who can own the entire content journey for a fast-growing D2C Beauty & Personal Care brand l
Should be comfortable with ideating, scripting, getting on camera, directing editors, reviewing creatives, and using performance data to continuously improve content.
What you’ll own:
• End-to-end performance content across video, static, website & marketplace/A+ content
• Ideate and script high-performing video ads and scale output to 300–400 assets/month
• Develop and test hooks across UGC, testimonials, founder-led, meme-style and other formats
• Be comfortable getting on camera when required
• Direct static creatives for Meta, marketplaces and website product pages
• Track CTR, Hook Rate, Thumb-stop Rate, Hold Rate, Conversion & ROAS and use insights to drive creative decisions
• Work closely with the Performance Marketing team to translate campaign requirements into creative briefs
• Manage and mentor Content Strategists, video editors and freelancers
• Build SOPs and repeatable systems to scale creative output without compromising quality
• Stay ahead of emerging D2C content formats, trends and creative approaches
What we’re looking for:
✅ 5–7 years of total experience (maximum)
✅ Strong experience building performance content for a D2C brand
✅ Proven understanding of CTR, Hook Rate, Thumb-stop Rate, CPM and ROAS
✅ Strong creative instinct with the ability to identify what makes content stop the scroll
✅ Hands-on experience in ideation, scripting and video direction
✅ Comfortable being on camera
✅ Experience with both video and static ad creatives
✅ Exposure to website, marketplace and A+ content
Target benchmarks:
📌 CTR: 1%+
📌 Video Hook Rate: 25%+
📌 50% Hold Rate: 10%+
Click on Apply to know more.
