International School of Management Excellence
Website:
isme.in
Job details:
About the Role
A newly established University in Defence and Advanced Technology is seeking a highly motivated Senior Admissions & Branding Coordinator to support the development of the University’s brand, admissions outreach, and student engagement initiatives.
This is a unique opportunity to play a key role in establishing the identity and market presence of a future-focused institution, while driving student admissions through strategic outreach, engaging communication, partnerships, and brand-building initiatives.
Key Responsibilities
- Develop and execute admissions and branding strategies aligned with the University's vision, positioning, and student recruitment objectives.
- Plan and coordinate student outreach campaigns across digital, social media, print, events, school/college networks, and other relevant channels.
- Support the development and implementation of the University's brand identity and communication strategy, ensuring consistency across all platforms and stakeholder touchpoints.
- Coordinate admissions communication and promotional materials, including brochures, presentations, digital content, website content, social media, email campaigns, and student communication.
- Manage and continuously improve admissions-related website content, ensuring information is accurate, engaging, user-friendly, and aligned with SEO and conversion objectives.
- Coordinate digital marketing and lead-generation initiatives in collaboration with internal teams and external agencies.
- Develop and maintain relationships with schools, colleges, educational counsellors, career guidance networks, education consultants, and other institutional partners to support student outreach.
- Plan and coordinate admission events, open houses, career fairs, school visits, webinars, seminars, campus visits, and promotional activities.
- Support the admissions team in lead management, enquiry tracking, follow-ups, conversion initiatives, and admissions funnel analysis.
- Coordinate with creative, digital, PR, media, and other external agencies to execute campaigns and communication initiatives.
- Support public relations, media outreach, institutional storytelling, and visibility initiatives to strengthen the University's reputation.
- Develop compelling student-focused content and communication highlighting academic programmes, faculty, infrastructure, research, innovation, industry partnerships, and career opportunities.
- Monitor admissions and marketing performance metrics, including lead generation, engagement, enquiry-to-application conversion, and application-to-enrolment conversion, and provide actionable insights.
- Conduct market and competitor research to identify emerging trends, student preferences, competitor positioning, and new outreach opportunities.
- Ensure consistent and professional representation of the University's brand across digital platforms, events, campaigns, presentations, and external communications.
- Collaborate with academic, admissions, communications, and leadership teams to ensure effective alignment of brand messaging and student recruitment objectives.
- Support institutional launches, strategic partnerships, conferences, exhibitions, and other high-visibility initiatives.
Candidate Profile
- Master’s degree in Marketing, Communications, Business Administration, Education Management, or a related field.
- 6–10 years of relevant experience in admissions, student recruitment, marketing, branding, communications, or education-sector business development.
- Proven experience in student admissions, outreach, lead generation, or education marketing.
- Strong understanding of digital marketing, social media, content strategy, SEO, CRM/lead management, and marketing analytics.
- Experience in developing and executing integrated admissions and marketing campaigns.
- Strong relationship-management skills with experience engaging with schools, colleges, counsellors, students, parents, agencies, and institutional partners.
- Ability to manage external agencies, vendors, events, and multiple stakeholders effectively.
- Excellent written and verbal communication, presentation, coordination, and project management skills.
- Strong analytical and organizational abilities, with a results-oriented approach to admissions and student recruitment.
- Experience in higher education, technology, defence, research, or other knowledge-driven sectors will be an added advantage.
- Ability to work independently in a start-up or institution-building environment and take ownership of initiatives from concept to execution.
What We Offer
- Opportunity to play a key role in building the brand and admissions ecosystem of a new University from inception.
- High-visibility role with direct interaction with senior leadership and key institutional stakeholders.
- Opportunity to shape student outreach, admissions communication, and institutional positioning.
- Creative ownership and exposure to diverse branding, admissions, digital marketing, events, and partnership initiatives.
- Collaborative, mission-driven work environment focused on innovation, excellence, and future-ready education.
- Competitive compensation package and strong professional growth opportunities.
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