Vidyashilp University
Website:
vidyashilp.edu.in
Company:
https://www.linkedin.com/company/vidyashilp-university
Seniority: Mid-Senior level
Industries: Higher Education and Education
Job details:
Vidyashilp University is seeking a results-driven Senior Manager – Admissions available for an immediate joiner. This role leads strategic student recruitment, optimizes enrollment funnels, and drives team performance to achieve institutional growth targets. Candidates must have prior experience in a university environment.
Job Purpose
The Senior Manager – Admissions will be responsible for driving the admissions function by effectively managing the Admissions Counselling Team as well as individual counsellor performance. The role requires a strong combination of people management, individual sales ownership, counselling expertise, process discipline, and target achievement.
The ideal candidate should be capable of leading a team, coaching individual counsellors, handling high-value student/parent interactions personally, and ensuring consistent conversion performance across the admissions funnel.
Key Responsibilities
1. Team Management & Leadership
- Lead, manage, and mentor the Admissions Counselling team to achieve monthly and annual admission targets.
- Allocate leads and responsibilities effectively across counsellors.
- Monitor individual and team-wise performance on a daily, weekly, and monthly basis.
- Conduct regular performance reviews and provide constructive feedback.
- Identify underperforming team members and implement performance improvement plans.
- Build a high-performance and target-oriented admissions culture.
- Support recruitment, onboarding, training, and development of Admissions Counsellors.
2. Individual Admissions & Counselling
- Personally handle key, high-value, and challenging student/parent enquiries.
- Counsel prospective students and parents on programmes, eligibility, career opportunities, fees, and admission processes.
- Take ownership of critical leads and work towards successful conversion.
- Demonstrate strong objection-handling and negotiation skills.
- Ensure a high-quality student and parent experience throughout the admission journey.
3. Target & Conversion Management
- Own and drive team-level admission targets.
- Track lead-to-application, application-to-offer, and offer-to-enrolment conversion ratios.
- Analyse individual counsellor performance and identify gaps in the admissions funnel.
- Develop strategies to improve lead conversion and enrolment numbers.
- Ensure timely follow-up and effective lead management.
4. Performance Monitoring & MIS
- Maintain daily and weekly dashboards covering:
- Leads received
- Leads contacted
- Counselling interactions
- Applications
- Offers
- Enrolments
- Conversion ratios
- Counsellor-wise performance
- Review CRM/HRMS/admissions data to identify trends and opportunities.
- Prepare regular performance reports for senior management.
5. Training & Coaching
- Conduct regular training sessions for Admissions Counsellors.
- Coach team members on counselling techniques, communication, objection handling, follow-up, and closing.
- Conduct call audits and provide individual feedback.
- Develop scripts, FAQs, and best practices to improve counselling quality.
- Support new counsellors during their initial onboarding and ramp-up period.
6. Process & Coordination
- Ensure adherence to the defined admissions process, SOPs, and communication standards.
- Coordinate with Marketing, Outreach, Academic, Finance, and other relevant teams to ensure a smooth admissions process.
- Escalate critical student/parent concerns and resolve them promptly.
- Ensure accurate and timely updating of all lead and admission information in the CRM.
7. Strategy & Business Development
- Analyse market trends, competitor activities, student preferences, and admission data.
- Recommend initiatives to improve admissions performance and conversion.
- Support the development and execution of admission campaigns and conversion strategies.
- Identify opportunities for improving enquiry generation, counselling effectiveness, and enrolment.
Required Skills & Competencies
- Strong team management and leadership skills.
- Excellent student/parent counselling and communication skills.
- Strong sales and conversion orientation.
- Ability to manage both team-level responsibilities and individual targets.
- Excellent negotiation and objection-handling skills.
- Strong analytical and performance-management skills.
- Ability to work with CRM and admissions management systems.
- Strong interpersonal and stakeholder-management skills.
- Ability to work in a target-driven and fast-paced environment.
- Strong problem-solving and decision-making ability.
Education & Experience
- Bachelor's degree required; Master's degree preferred.
- 13–15 years of relevant experience in admissions, education sales, student recruitment, counselling, or a related field.
- Minimum 3–5 years of experience managing an Admissions/Sales Counselling team.
- Experience in higher education, universities, colleges, or education-focused organizations is preferred.
- Demonstrated track record of achieving admission/revenue targets.
How to Apply
Interested candidates with relevant university experience are invited to send their updated CV directly to: Email: srikanth.bs@vidyashilp.com
Click on Apply to know more.