Website:
ostello.co.in
Job details:
Company Description
Ostello is a live learning platform that connects students with verified educators, fostering interactive, real-time learning environments. By going beyond traditional video lectures, Ostello provides dynamic and engaging experiences where students can join live classes, ask questions, and follow structured learning paths tailored to their goals. Educators benefit from a user-friendly digital infrastructure to teach, interact with students, and expand their presence online. Driven by the mission to revolutionize online education, Ostello creates meaningful connections between learners and educators, making virtual classes as engaging as in-person experiences.
Role Description
We’re building a high-growth education brand with one clear goal: to become a globally recognized, high-impact learning platform. Our focus is not just traffic — we care about brand authority, organic dominance, and long-term growth across Google and AI-driven discovery platforms. We’re looking for a hands-on SEO Specialist (Full-Time) who understands both technical SEO and growth strategy, and can help us scale organic visibility, brand presence, and authority across search engines and AI ecosystems.
This is not a checklist role — we want someone who thinks like a growth hacker + brand builder.
1. Technical SEO
- Perform regular SEO audits and fix critical issues
- Optimize site architecture, crawlability, indexing
- Manage and optimize:
- XML sitemaps
- Robots.txt
- Canonicals
- Page speed & Core Web Vitals
- Ensure mobile-first and performance optimization
2. On-Page SEO
- Optimize landing pages, blogs, and key conversion pages
- Implement:
- Keyword mapping & search intent alignment
- Internal linking strategies
- Metadata (titles, descriptions, schema markup)
- Improve content structure for higher rankings + better CTR
3. White Hat Link Building
- Execute high-quality, white-hat backlink strategies
- Build links via:
- Guest posting
- Digital PR
- Niche edits
- Resource link building
- Focus on authority, relevance, and long-term domain strength (not spam)
4. Content & Organic Growth Strategy
- Identify high-impact keyword opportunities
- Plan SEO-driven content strategy:
- Blogs
- Program pages
- Comparison & intent-based pages
- Optimize for Google + AI search platforms (SGE, ChatGPT, Perplexity, etc.)
5. Brand Presence & Authority Building
- Strengthen brand signals across:
- Google search ecosystem
- Knowledge panels / entity SEO
- Third-party platforms & listings
- Improve branded search volume and visibility
- Work on E-E-A-T (Experience, Expertise, Authority, Trust)
6. AI & Future Search Optimization
- Optimize content for:
- AI-generated search results
- Featured snippets & zero-click searches
- Structure content for semantic search & entity-based SEO
7. Performance Tracking & Reporting
- Track and report on:
- Organic traffic growth
- Keyword rankings
- Backlink profile
- Conversion from organic
- Use tools like:
- Google Search Console
- Google Analytics
- Ahrefs / SEMrush
- Provide actionable insights (not just reports)
What We’re Looking For
- 1–4years of hands-on SEO experience
- Proven track record of organic growth & ranking improvements
- Strong understanding of:
- Technical SEO
- Link building (white-hat only)
- Content SEO
- Experience in scaling early-stage or growth-stage brands is a big plus
- Awareness of AI search trends and evolving SEO landscape
Click on Apply to know more.