Soft Hear Private Limited
Website:
softhear.com
Job details:
Job Description – SEO Executive / SEO Specialist
Company: Soft Hear Pvt. Ltd.
Location: Gurgaon, Haryana
Work Mode: Work from Office
Employment Type: Full-time
Working Days: 6 Days a Week
Experience: 3-5 Years
Department: Digital Marketing / Marketing
About Soft Hear
Soft Hear Pvt. Ltd. is a growing healthcare organization providing specialized hearing, speech and vertigo care services through its network of clinics. We are focused on making quality healthcare more accessible while building a strong and trusted digital presence.
We are looking for a SEO Executive / SEO Specialist who can take ownership of our organic search growth and help increase website visibility, qualified patient enquiries and online discoverability across our clinic locations.
Key Responsibilities1. SEO Strategy & Execution
- Develop and execute SEO strategies for the company's website and digital properties.
- Conduct comprehensive keyword research around hearing loss, hearing aids, audiology, speech therapy, vertigo and other relevant healthcare services.
- Identify high-intent keywords based on patient search behaviour, location and treatment/service intent.
- Monitor keyword rankings and continuously identify opportunities for organic growth.
2. On-Page SEO
- Optimize website pages, service pages, landing pages and blogs for search engines.
- Manage title tags, meta descriptions, headings, URLs, image alt text and internal linking.
- Improve website structure and content to enhance search visibility and user experience.
- Identify content gaps and recommend new pages/topics based on search demand.
3. Local SEO
- Manage and optimize Google Business Profiles (GBP) for multiple clinic locations.
- Improve visibility for location-based searches such as "audiologist near me", "hearing clinic in Gurgaon", "speech therapist in Pune", etc.
- Manage local citations, directories and location-specific landing pages.
- Monitor local rankings, reviews and competitor activity.
- Coordinate with clinic teams to maintain accurate business information across online platforms.
4. Technical SEO
- Conduct regular technical SEO audits.
- Identify issues related to crawling, indexing, broken links, redirects, canonical tags, sitemap and robots.txt.
- Monitor website speed, mobile usability and Core Web Vitals.
- Coordinate with developers/technical teams to implement SEO recommendations.
- Monitor Google Search Console for indexing and search-performance issues.
5. Off-Page SEO & Link Building
- Develop and execute ethical link-building and off-page SEO strategies.
- Identify relevant healthcare, local and industry websites for quality backlink opportunities.
- Manage directory submissions, citations, outreach and other authority-building activities.
- Monitor backlink quality and identify harmful or irrelevant links.
6. Content & Healthcare SEO
- Work closely with content writers to create SEO-friendly and patient-focused healthcare content.
- Provide content briefs, keyword mapping and optimization recommendations.
- Ensure healthcare content is accurate, informative, trustworthy and aligned with search intent.
- Optimize blogs, treatment/service pages, doctor profiles and clinic/location pages.
7. Analytics & Reporting
- Track and analyze:
- Organic traffic
- Keyword rankings
- Search impressions and clicks
- Website enquiries/leads
- Local search performance
- Google Business Profile performance
- Backlink growth
- Landing-page performance
- Prepare weekly/monthly SEO performance reports with actionable insights.
- Identify areas of improvement and recommend strategies to increase organic leads.
8. Competitor Analysis
- Conduct regular SEO competitor analysis.
- Identify competitor keywords, content gaps, backlinks and ranking opportunities.
- Track changes in the healthcare/medical search landscape and implement relevant strategies.
Required Skills
- Strong understanding of On-Page, Off-Page, Technical and Local SEO.
- Good understanding of keyword research and search intent.
- Experience with Google Search Console and Google Analytics/GA4.
- Working knowledge of tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog or similar SEO tools.
- Knowledge of Google Business Profile and Local SEO.
- Basic understanding of HTML and website structure.
- Good analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to work independently and take ownership of SEO activities.
Preferred Experience
- Prior experience in Healthcare, Hospital, Clinic, Pharma, Wellness or Medical SEO will be preferred.
- Experience handling SEO for multiple locations/clinics will be an advantage.
- Experience with WordPress or other CMS platforms will be an added advantage.
- Candidates with a proven SEO portfolio or measurable ranking/traffic improvement will be preferred.
What We Are Looking For
We are looking for someone who is hands-on, analytical, curious and result-oriented, and who can take ownership of SEO rather than only executing assigned tasks.
The ideal candidate should be able to connect SEO performance with website traffic, patient enquiries and business growth, not just keyword rankings.
Click on Apply to know more.