IoTechWorld Avigation Pvt Ltd
Website:
iotechworld.com
Job details:
Job Description: SEO Specialist & Campaign Manager
Department : Marketing
Employment Type: Full-Time
About the Role
IoTechWorld Avigation Pvt Ltd, Gurgaon (www.iotechworld.com) is a drone manufacturing company and we are looking for a resulted oriented SEO Specialist & Campaign Lead to strengthen our online presence through effective SEO strategies, high-quality backlink creation, and performance-driven digital campaigns. The ideal candidate should have strong expertise in on-page SEO, technical SEO, off-page SEO, backlink building, and campaign management across Google and Meta platforms. The role focuses on driving sustainable organic growth while supporting lead generation through paid campaigns.
The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.
Key Responsibilities
Search Engine Optimization (SEO)
Off-Page SEO & Backlink Building
- Design Social Media promotional activities and strategy for the company,
- Develop and execute effective backlink-building strategies.
- Identify high-authority websites for guest posting and outreach.
- Build quality backlinks through ethical white-hat SEO techniques.
- Conduct competitor backlink analysis and identify link-building opportunities.
- Manage outreach campaigns for backlinks, PR mentions, and directory submissions.
- Monitor backlink profiles and remove or disavow harmful links when necessary.
- Improve Domain Authority (DA), Domain Rating (DR), and overall website authority.
- Develop and implement comprehensive SEO strategies to improve organic search rankings.
- Conduct keyword research and competitor analysis to identify ranking opportunities.
- Optimize website pages for on-page SEO, including meta titles, descriptions, headers, schema markup, image optimization, and internal linking.
- Perform regular technical SEO audits and coordinate with developers to resolve issues.
Campaign Management
- Plan, execute, and optimize Google Ads campaigns.
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and optimize for maximum ROI.
- Track conversions, lead quality, and campaign effectiveness.
- Conduct A/B testing for ads and landing pages.
- Coordinate with the design and content teams to develop high-performing campaign creatives.
- Prepare performance reports with insights and recommendations.
Reporting & Analytics
- Monitor website health and SEO performance.
- Prepare weekly and monthly SEO and campaign performance reports.
- Track KPIs including organic traffic, keyword rankings, backlinks, impressions, CTR, conversions, and campaign ROI.
- Identify growth opportunities based on analytics and data insights.
Required Skills
- Strong understanding of Technical SEO
- On-Page & Off-Page SEO
- Backlink Building & Link Outreach
- Keyword Research & Competitor Analysis
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager (Basic Knowledge)
- Google Ads
- Meta Ads Manager
- WordPress SEO
- SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog
- Basic HTML & CSS knowledge
- Excel / Google Sheets
- Strong analytical and reporting skills
Experience
- 3-5 years of experience in SEO and digital marketing.
- Proven success in improving organic rankings and acquiring high-quality backlinks.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Experience managing multiple websites and digital marketing projects is preferred.
What We're Looking For
- Strong analytical and problem-solving skills.
- Excellent communication and outreach abilities.
- Ability to manage multiple websites and digital marketing campaigns.
- Detail-oriented with a proactive approach to SEO and performance marketing.
- Up-to-date knowledge of Google's algorithm updates and digital advertising trends.
- Self-motivated, results-driven, and eager to deliver measurable business growth.
Responsibilities
- Review and analyze client sites for areas needing improvement
- Prepare detailed strategy reports
- Create and launch campaigns
- Improve clients 'rank' in major search engines
Qualifications
- Bachelor's degree in Information Technology or related field
- 5+ years' of technical experience
- Strong analytical skills
- Understanding of all search engines and functions as well as marketing
Salary: Will be best in the industry and not a constraint for the right candidate.
Click on Apply to know more.