Catalysts
Website:
catalysts.team
Job details:
Company Description Catalysts is a marketing agency that combines data-driven insights with creative storytelling to help brands grow in a fast-changing digital landscape. The team focuses on turning complex data into clear, actionable strategies that make marketing campaigns both effective and meaningful. Catalysts partners with startups and established brands alike, working to amplify their presence and strengthen their brand narrative. The company’s mission is to unlock the true potential of each business, ensuring that marketing efforts connect with audiences in a lasting way. Team members are encouraged to co-create innovative campaigns that push creative and performance boundaries.
Role Description The Search Engine Marketing Specialist will manage and optimize paid search campaigns across key platforms to drive qualified traffic, leads, and conversions. Day-to-day responsibilities include conducting keyword research, setting up and refining ad groups, monitoring performance metrics, and adjusting bids and budgets to maximize ROI. The role also involves collaborating with marketing and creative teams to align ad copy, landing pages, and overall campaign strategy, as well as preparing regular performance reports and insights. This is a full-time, on-site role based in Bengaluru, requiring close coordination with cross-functional colleagues and timely execution of campaigns.
Qualifications
- Strong knowledge of Marketing and Digital Marketing principles, with experience executing performance-focused campaigns.
- Proficiency in Keyword Research and Paid Search Campaigns, including hands-on work with platforms such as Google Ads and Bing Ads.
- Experience with Web Analytics tools (e.g., Google Analytics, Google Tag Manager) to track, interpret, and optimize campaign performance.
- Ability to analyze data, draw actionable insights, and present clear recommendations to stakeholders.
- Familiarity with A/B testing, landing page optimization, and conversion rate optimization techniques.
- Strong written and verbal communication skills and the ability to collaborate effectively in an on-site team environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in SEM or performance marketing in an agency or digital-focused environment is preferred.
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