Food Sense Global
Website:
foodsenseglobal.com
Job details:
Sales Executive – HoReCa
Product Category: Tofu and Plant-Based Protein
Location: Bengaluru | Mumbai
Employment Type: Full-time, On-site/Field Sales
About Earthistic Produce
Earthistic Produce is a sustainable food company founded by agripreneurs committed to developing high-quality plant-based protein products.
Our flagship brand, Solfu Tofu, offers Classic and Flavoured Tofu products for the HoReCa market. We work closely with chefs, hotels, restaurants, hospitals, caterers and corporate kitchens to encourage Tofu adoption and expand its applications across menus.
About the Role
We are looking for a motivated Sales Executive – HoReCa to grow Solfu Tofu’s business across Bengaluru and support its expansion across South India.
This is a field-focused role involving new customer acquisition, product sampling, chef trials, sales conversion, account management and distributor development. The candidate will work closely with chefs, purchase teams, distributors and institutional customers to build sustainable, long-term business relationships.
Key Responsibilities
- Develop business across hotels, restaurants, cafés, hospitals, caterers and corporate kitchens.
- Generate leads, identify key decision-makers and maintain an active sales pipeline.
- Conduct customer meetings, product presentations, sampling sessions and chef trials.
- Prepare quotations and proposals, negotiate commercial terms and close orders.
- Build strong relationships with chefs, purchase managers, business owners and institutional customers.
- Identify, appoint and develop distributors across Bengaluru and key South Indian markets.
- Build and manage a strong distributor network to expand market reach and product availability.
- Support distributors through market visits, lead generation, product training and joint customer meetings.
- Monitor distributor performance, secondary sales, market coverage, inventory and payment cycles.
- Coordinate with distributors and internal operations teams to ensure timely deliveries.
- Track orders, customer feedback, outstanding payments and repeat business.
- Maintain accurate customer records and prepare regular sales reports.
- Monitor competitor activity, pricing and emerging HoReCa market trends.
- Achieve monthly sales, customer acquisition, distributor development and revenue targets.
Candidate Profile
- Experience in HoReCa, food service, hospitality supply or institutional food sales.
- Strong experience or demonstrated ability in identifying, appointing and managing distributors.
- Understanding of distributor-led sales and market development across South India.
- Existing relationships within Bengaluru’s HoReCa and food-distribution network will be an advantage.
- Strong communication, presentation and negotiation skills.
- Confident in conducting product demonstrations and interacting with chefs.
- Self-driven, target-oriented and capable of working independently.
- Basic knowledge of CRM tools, spreadsheets and presentations.
- Willingness to travel extensively across Bengaluru and, when required, other South Indian markets.
- Bachelor’s degree preferred; relevant industry experience will also be considered.
Why Join Us?
We value ownership, reliability and relationship-building. This role offers an opportunity to help build Solfu Tofu into a strong plant-protein brand while developing its HoReCa business and distributor network across South India.
Click on Apply to know more.
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