Website:
creadxmoney.com
Job details:
About CREADXMONEY FINTECH PVT LTD
CREADXMONEY FINTECH PVT LTD is a technology-driven fintech company focused on transforming the digital lending experience. Our STP, or Straight-Through Processing, Personal Loan platform enables a fast, convenient, and highly automated customer journey.
We are committed to using technology and customer-focused innovation to make borrowing simpler, more efficient, and accessible. As we continue to grow, we are looking for an experienced Strategic Marketing Manager to lead the marketing and customer-acquisition strategy for our STP Personal Loan portfolio.
Position Overview
The Strategic Marketing Manager will be responsible for developing and executing integrated marketing strategies that support business growth, customer acquisition, product adoption, and brand visibility.
The ideal candidate will have strong experience in fintech, banking, NBFC, or digital lending marketing. You should be comfortable managing both strategy and execution, working with performance data, and collaborating with cross-functional teams to improve the complete customer journey—from awareness and application to approval and loan disbursement.
This is a high-impact role for a marketer who can combine commercial thinking, creativity, analytical decision-making, and hands-on digital campaign management.
Key Responsibilities1. Marketing Strategy and Go-to-Market Planning
Develop annual, quarterly, and campaign-level marketing strategies for STP Personal Loans. Identify priority customer segments, define marketing objectives, prepare channel plans, and align marketing activities with business and revenue goals.
Build go-to-market plans for new products, features, customer segments, offers, and lending campaigns. Ensure that campaigns are supported by clear positioning, appropriate communication, relevant creative assets, and measurable performance goals.
2. Digital Customer Acquisition
Plan, launch, and manage integrated customer-acquisition campaigns across Google Ads, Meta Ads, search engine optimization, search engine marketing, social media, email, affiliate, content, and other relevant digital channels.
Develop strategies to attract high-quality customers while maintaining efficient acquisition costs. Monitor campaign delivery, audience performance, creative effectiveness, lead quality, application volume, approval rates, and disbursement outcomes.
Work closely with internal teams and external agencies, where applicable, to ensure that campaigns are launched on time and executed according to approved plans and budgets.
3. Product Positioning and Communication
Develop clear, compelling, and customer-focused messaging for STP Personal Loans. Communicate the product’s convenience, speed, simplicity, transparency, and automated customer experience in a credible and responsible manner.
Create and manage campaign briefs, value propositions, customer messages, landing-page content, email communication, social-media copy, advertising content, and product-marketing materials.
Ensure that all customer communication is consistent with the product experience, company brand, internal policies, and applicable financial-services marketing requirements.
4. Funnel and Conversion Optimization
Analyze the complete marketing funnel, including impressions, clicks, leads, applications, document submission, approval, loan acceptance, and disbursement.
Identify points of customer drop-off and work with Product, Technology, Risk, Operations, and Analytics teams to improve the overall customer journey. Support landing-page optimization, audience refinement, creative testing, A/B testing, and conversion-rate-improvement initiatives.
Use customer feedback and campaign data to recommend practical improvements to the application and lending experience.
5. Performance Measurement and Reporting
Track and report key marketing and business metrics, including return on investment, customer-acquisition cost, cost per lead, application volume, conversion rates, approval rates, disbursement rates, repeat usage, and campaign profitability.
Prepare regular performance reports and management updates that clearly explain results, challenges, insights, and recommended actions. Maintain strong budget discipline and ensure that marketing spend is directed toward the highest-performing opportunities.
6. Market and Competitor Research
Monitor developments in digital lending, personal loans, fintech, banking, NBFCs, customer behavior, and digital marketing. Track competitor products, pricing communication, campaigns, acquisition approaches, customer propositions, and market positioning.
Use research, customer insights, and performance data to identify new growth opportunities and recommend improvements to product positioning, campaign strategy, and customer engagement.
7. Cross-Functional Collaboration
Work closely with Product, Sales, Technology, Risk, Operations, Finance, Compliance, and Analytics teams to ensure that marketing plans are practical, measurable, and aligned with business priorities.
Coordinate campaign requirements across stakeholders and ensure smooth execution from planning through launch, monitoring, optimization, and post-campaign review.
8. Brand and Customer Engagement
Support the development of a trusted and recognizable digital-lending brand. Ensure that customer communication is clear, relevant, professional, and consistent across all touchpoints.
Develop lifecycle-marketing initiatives that improve customer engagement, application completion, repeat borrowing, referrals, and long-term customer value, where appropriate.
Required Qualifications and Experience
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A bachelor’s or master’s degree in Marketing, Business Administration, Finance, Communications, or a related discipline.
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At least 5 years of experience in strategic marketing, growth marketing, performance marketing, product marketing, or digital marketing.
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At least 2–3 years of relevant experience in fintech, banking, NBFC, digital lending, consumer finance, payments, or a closely related industry.
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Strong understanding of unsecured personal loans and digital lending customer journeys.
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Experience managing multi-channel digital acquisition campaigns and marketing budgets.
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Hands-on experience with platforms such as Google Ads, Meta Ads, Google Analytics, CRM tools, and marketing dashboards.
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Familiarity with product and customer analytics tools such as Mixpanel or equivalent platforms.
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Strong understanding of customer segmentation, targeting, positioning, campaign testing, and marketing-funnel analysis.
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Excellent written and verbal communication skills.
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Strong project-management, stakeholder-management, and presentation skills.
Preferred Qualifications
Experience with marketing automation, CRM and lifecycle marketing, affiliate marketing, attribution platforms, customer-data platforms, landing-page optimization, A/B testing, or marketing analytics will be an advantage.
Previous experience working with financial-product compliance, risk teams, product teams, external agencies, or high-growth fintech businesses will also be desirable.
Key Skills
Skill AreaExpected CapabilityStrategic marketingAbility to build marketing plans aligned with business and revenue goalsPerformance marketingAbility to manage, optimize, and scale digital acquisition campaignsProduct marketingAbility to explain complex lending products through clear customer messagingAnalyticsAbility to interpret data and make evidence-based marketing decisionsCustomer insightAbility to understand customer needs, behavior, and funnel drop-offsLeadershipAbility to coordinate stakeholders and lead projects from planning to executionCommunicationAbility to present strategies, results, and recommendations clear
How to Apply
If you are an ambitious marketing professional with experience in fintech, lending, banking, NBFC, or financial-services marketing, we would like to hear from you.
Application Email :-abhijeet.powar@creadxmoney.com
Click on Apply to know more.