Brain Quest Consultancy and Training
Website:
brainquest.org
Job details:
About the Role
We are looking for a SaaS Marketing Manager with strong experience in B2B SaaS, preferably within HR Tech, to take end-to-end ownership of marketing for our products.
This is a 0–100 ownership role. You will be responsible for developing the marketing strategy, positioning our products, launching new products, driving demand, managing acquisition channels, and building a scalable marketing engine.
The ideal candidate is someone who can move between strategy and execution and independently build marketing initiatives from the ground up.
Key Responsibilities
- Develop and execute end-to-end marketing and go-to-market strategies for SaaS products.
- Own product positioning, messaging, market research, competitor analysis, and customer segmentation.
- Build and execute demand generation and customer acquisition strategies across organic and paid channels.
- Drive SEO, content marketing, paid marketing, email marketing, and other digital marketing initiatives.
- Plan and execute product launches, campaigns, and growth experiments.
- Own website and landing-page messaging and work on conversion optimization.
- Track key marketing metrics including leads, conversions, CAC, pipeline contribution, and ROI.
- Work closely with Product, Sales, Design, and Leadership teams to align marketing with business goals.
- Build marketing processes and identify opportunities to scale the function as the company grows.
Requirements
- 2+ years of marketing experience, with significant experience in B2B SaaS marketing.
- Previous experience working in a SaaS-based company is mandatory.
- Experience in HR Tech / HR SaaS / Recruitment Tech / HRMS / ATS / AI Hiring will be strongly preferred.
- Proven experience in product marketing, go-to-market, demand generation, and growth marketing.
- Experience taking products from positioning and strategy through execution and measurable growth.
- Strong understanding of SaaS customer acquisition and marketing funnels.
- Hands-on knowledge of SEO, content, paid acquisition, email marketing, and conversion optimization.
- Strong analytical, communication, and copywriting skills.
- Ability to work independently and take complete ownership of marketing initiatives.
Timings: 10:30 AM - 7:30 PM IST
Job Location: Remote
Click on Apply to know more.