UPILA
Website:
upila.com
Job details:
We’re Hiring: CRM & Retention Marketing Specialist
Location: Remote
Type: Full-time
The OpportunityWe’re looking for a results-driven CRM & Retention Marketing Specialist to lead and optimize our customer engagement strategy across email, WhatsApp, and lifecycle marketing platforms. You’ll take ownership of CRM systems across both e-commerce and lead generation clients, driving personalized, high-performing campaigns and automated journeys across the entire customer lifecycle.
This is a strategic and execution-focused role — ideal for someone who thrives in a data-driven environment, can work independently, and collaborates effectively with a wider marketing team.
Key Responsibilities- Build, manage, and optimize automated email flows (e.g., welcome, cart abandonment, post-purchase, win-back) using Klaviyo.
- Plan and execute lead nurturing journeys (lead capture → qualification → conversion → re-engagement) for lead generation clients.
- Launch segmented campaigns across email and WhatsApp to support promotions, product launches, and seasonal events.
- Plan, execute, and optimize WhatsApp marketing campaigns using Chatarmin or similar platforms.
- Manage customer segmentation, personalization, and lifecycle journeys across multiple channels including Email, WhatsApp, Push Notifications, and SMS.
- Work on lifecycle marketing platforms such as CleverTap, WebEngage, or MoEngage to drive engagement and retention.
- Conduct regular A/B testing and continuously improve performance based on data-driven insights.
- Monitor and report on campaign performance metrics including open rate, CTR, conversions, revenue attribution, and lead-to-customer conversion rates.
- Collaborate with content, design, and paid media teams to ensure consistent branding and integrated execution.
- Ensure compliance with regional data privacy laws and opt-in best practices for all communications.
- Stay updated on CRM, lifecycle marketing, and WhatsApp platform best practices.
Success Metrics / KPIs- Email-attributed revenue per campaign and flow
- Flow conversion rate by segment and journey
- Lead-to-customer conversion rates (for lead generation funnels)
- WhatsApp click-through rate and opt-out rate
- Campaign open rate (email & WhatsApp)
- Customer retention rate and repeat purchase rate
- List growth and health (engagement rate, unsubscribe, bounce rate)
- A/B test learnings and improvements implemented monthly
Tools & Platforms- Must-have: Klaviyo (CRM), Shopify (e-commerce CMS)
- Lifecycle platforms: CleverTap, WebEngage, MoEngage (preferred)
- WhatsApp marketing tools: Chatarmin, Twilio, Zoko, WATI, Interakt
- Google Analytics or similar reporting tools
Requirements- 2–4 years of hands-on CRM and retention marketing experience.
- Proven experience managing CRM for both e-commerce and lead generation businesses.
- Strong expertise in lifecycle marketing platforms such as CleverTap, WebEngage, or MoEngage, along with tools like Klaviyo.
- Experience running WhatsApp campaigns using API-based platforms.
- Strong understanding of customer segmentation, lifecycle marketing, and retention strategy.
- Ability to design and optimize conversion funnels and lead nurturing journeys.
- Proficiency with Shopify or similar e-commerce platforms.
- Strong analytical mindset with the ability to interpret data and drive actionable insights.
- Basic knowledge of HTML and inline CSS for email template editing and troubleshooting.
- Familiarity with Liquid templating language is a plus.
- Creative design knowledge using Photoshop, Canva, and AI tools.
- Understanding of CRM integrations, tracking, and customer data flows is a plus.
- Awareness of data privacy and opt-in best practices.
- Detail-oriented, self-motivated, and a proactive communicator.
- E-commerce or DTC brand experience is highly preferred.
Click on Apply to know more.
