Parati
Website:
parati.in
Job details:
Company Description: Parati Technologies is an AI-first technology company building innovative products across AI, SaaS, EdTech, and consumer technology, focused on turning emerging technologies into practical, scalable solutions.
Experience: 3–4 years
About the Role:
We are looking for a hands-on GTM Marketing Executive who has experience taking AI/SaaS products from 0 to 1. You will own product positioning, launches, campaigns, user acquisition, and growth across multiple products and customer segments.
Qualifications:
- 3–4 years of experience in GTM, Product Marketing, Growth Marketing, or Digital Marketing.
- Proven experience launching a new product from scratch.
- Experience with AI, SaaS, EdTech, B2C, or B2B products preferred.
- Strong understanding of product positioning, customer segmentation, growth, and digital marketing.
- Ability to simplify complex AI/technical products into compelling customer messaging.
- Strong analytical, communication, and execution skills.
- Comfortable working in a fast-paced startup environment with multiple priorities.
Key Responsibilities:
- Build and execute 0-to-1 GTM strategies for AI/SaaS products and features.
- Define ICP, target segments, positioning, messaging, and use cases.
- Plan and execute product launches and marketing campaigns across digital, social, email, WhatsApp, communities, and partnerships.
- Drive user acquisition, activation, engagement, and conversion through continuous experimentation.
- Create product marketing content including landing pages, campaigns, product stories, case studies, and social content.
- Conduct market and competitor research to identify growth opportunities.
- Work closely with Product, Sales, Design, and Engineering teams.
- Manage multiple products and campaigns independently, from strategy to execution.
Good to Have:
Experience with GenAI/LLMs, AI agents, Conversational AI, PLG, communities, influencer marketing, or performance marketing.
What Success Looks Like:
Taking products from “built” → “positioned” → “launched” → “adopted” → “growing.”
Click on Apply to know more.
