Marketing Lab
Website:
marketinglab.in
Job details:
We are looking for a hands-on Quick Commerce & Marketplace Manager with strong experience managing and scaling brands across Amazon, Blinkit, Zepto, and Swiggy Instamart.
The ideal candidate should have in-depth knowledge of platform backend operations, catalog management, inventory, pricing, promotions, visibility, and advertising.
This is an ownership-driven role focused on identifying growth opportunities, resolving platform-level issues, optimizing ad performance, and scaling revenue while maintaining profitability and ROI.
Key Responsibilities:
1. Platform & Backend Management
- Manage brand accounts across Amazon, Blinkit, Zepto, and Swiggy Instamart.
- Handle end-to-end backend operations, including product listings, catalog management, product mapping, pricing, MRP, promotions, inventory, and stock availability.
- Manage product visibility, activation/deactivation, attributes, content, and dark store/warehouse availability.
- Identify and resolve backend bottlenecks impacting sales, visibility, and availability.
- Coordinate with platform/category/account managers to resolve operational issues and escalations.
2. Advertising & Performance Marketing
- Plan, launch, manage, and optimize advertising campaigns across Q-commerce and marketplace platforms.
- Work with different ad formats, targeting options, keywords, and category-level strategies.
- Monitor key metrics, including ROAS, ROI, ACOS, ad spend, revenue, orders, conversion rate, and CPC/CPM.
- Scale high-performing products and campaigns while controlling inefficient ad spend.
- Develop strategies to improve organic and paid visibility.
- Plan promotional and advertising campaigns for major sales and events.
3. Business Growth & Scaling
- Take ownership of overall business performance across platforms.
- Identify opportunities to grow revenue, orders, assortment, and market share while maintaining profitability.
- Develop city/store-level growth strategies based on demand, inventory, and availability.
- Understand how pricing, promotions, traffic, conversion, and advertising impact business growth.
- Scale winning products while maintaining healthy contribution margins.
- Continuously experiment with new products, campaigns, keywords, and growth opportunities.
4. Data Analysis & Reporting
- Analyze daily, weekly, and monthly performance across products, categories, and platforms.
- Identify the root causes of revenue drops, low ROI, stock-outs, declining visibility, and poor conversions.
- Make data-driven decisions on budget allocation, pricing, promotions, inventory, and product prioritization.
- Prepare actionable performance reports and growth plans for internal teams and clients.
5. Cross-functional Coordination
- Collaborate with operations, catalog, creative, inventory, and performance marketing teams.
- Coordinate with platform stakeholders and account/category managers.
- Ensure timely resolution of platform issues and maintain strong stakeholder relationships.
Must have Skills & Experience
- 2–5 years of hands-on experience in Quick Commerce and/or Marketplace Management.
- Strong practical experience with Amazon, Blinkit, Zepto, and/or Swiggy Instamart.
- In-depth understanding of Q-commerce backend operations, catalog management, and platform ecosystems.
- Experience independently resolving backend, catalog, inventory, and platform-related issues.
- Hands-on experience managing and optimizing Q-commerce advertising campaigns.
- Strong understanding of ROAS, ROI, ACOS, CPC, conversion, revenue, and profitability.
- Strong analytical, problem-solving, and Excel/Google Sheets skills.
- Excellent communication, stakeholder management, and cross-functional coordination skills.
- A proactive, ownership-driven approach with the ability to identify and solve business challenges independently.
Preferred Experience
- Experience working with brands or agencies managing multiple Q-commerce accounts.
- A demonstrated track record of scaling brands and delivering measurable improvements in revenue, orders, ROI/ROAS, product availability, or market presenc
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