Drape Divaa
Website:
drapedivaa.com
Job details:
Key Responsibilities
- Agency & Paid Ads Management: Oversee and evaluate the performance of external digital marketing agencies running Google Ads, Meta Ads, and other paid channels.
- Track and maximize ROAS, performance metrics, and ad efficiency.
- Website Operations & Optimization: Ensure smooth, error-free website functionality, eliminate technical slowdowns or downtime, and continuously test and optimize user journeys to improve conversion rates (CRO).
- Ecommerce & Revenue Growth: Manage digital catalog listings, pricing, promotional campaigns, and marketplace operations to drive overall online sales volume and revenue targets.
- Analytics & Performance Tracking: Regularly track, analyze, and report on key metrics using web analytics tools to identify trends, drop-offs, and revenue growth opportunities.
- Cross-Functional Coordination: Collaborate with internal marketing, design, and sales teams to align product launches, inventory availability, and promotional calendars.
About Company: Drape Divaa is an e-commerce company based in Kolkata, dealing mainly in accessories. Our product range includes everything from bindis and blouses to jewelry. We are well-established among most of the best fashion influencers in the country like Shreya Jain, Dolly Jain, Komal Pandey, Shrima Rai, etc.
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