Lantern Digital
Website:
lantern-digital.com
Job details:
Company Description Lantern Digital is one of the fastest growing & growth-focused digital marketing agency that helps clients clarify their vision and achieve measurable results. The team invests time in understanding each client’s business goals to deliver tailored strategies and a standout experience.
We have served clients like: INDMoney, Spykar, Kotak Bank, Emami, Emcure, Iskcon, Excellent Publicity, Cosa Nostra, Clayco, Brillare Science etc.
Lantern Digital specializes in SEO, SEM, SMO, SMM, Email Marketing, CRO, and Conversion Tracking, combining strong technical skills with thoughtful execution.
About the Role
Location: Ahmedabad (in-office)
Experience: 1–3 Years
Employment Type: Full-time
We are looking for a Personal Branding Strategist who can help build and grow the digital presence of our three founders across LinkedIn, X (Twitter), and Instagram.
You will be responsible for understanding each founder's personality, expertise, opinions, experiences, and business interests, and turning them into content that feels authentic, relevant, engaging, and worth following.
You will own the content journey end-to-end, from research and idea generation to content creation, design, publishing, and performance analysis.
Key Responsibilities
1. Personal Branding Strategy
- Develop and maintain a distinct personal branding strategy for each of the three founders.
- Understand their individual expertise, interests, personality, communication style, and professional goals.
- Create monthly/quarterly personal branding content calendars for each founder.
- Identify relevant topics, conversations, trends, and industry developments that can strengthen their positioning.
2. Content Research & Ideation
- Conduct regular research across LinkedIn, X and Instagram.
- Identify trending topics, interesting discussions, successful content formats, and emerging conversations.
- Generate fresh content ideas while also being smart enough to identify great ideas from other creators and execute them in a better, more relevant, and original way.
- Turn everyday business experiences, founder insights, client stories, industry observations, and lessons into compelling content.
- Develop strong hooks, storytelling formats, opinions, educational content, carousels, short-form videos, reels, and other relevant formats.
- Adapt the same core idea differently for each platform instead of simply cross-posting content.
- Maintain consistency in tone, quality, messaging, and personal voice for each founder.
4. Design & Video Content
- Create visually appealing graphics, carousels, social media creatives, and short-form video content.
- Edit reels, short videos, talking-head content, and other social formats when required.
- Work with existing brand assets and also experiment with new visual/content formats.
- Ensure content is both aesthetically strong and optimised for engagement.
The Ideal Candidate
You will do well in this role if you:
- Are genuinely interested in personal branding, creators, social media, and digital content.
- Spend time observing what makes certain posts go viral or generate meaningful conversations.
- Can turn a random founder conversation into three good content ideas.
- Understand that good content isn't always about having a completely new idea. Sometimes the idea already exists. The difference is in the insight, perspective, storytelling, and execution.
- Are comfortable experimenting, testing, failing, learning, and trying again.
- Can balance creativity with consistency and execution.
- Are proactive and don't need someone to tell you what to post every single day.
The goal is simple: Build three founder brands that people actually want to follow, not three profiles that simply keep posting.
Apply on gajendra@lantern-digital.com
Click on Apply to know more.