Website:
nexlance.co.in
Job details:
Company Description Nexlance is a business solutions company that helps organizations build, scale, and strengthen their workforce and operational efficiency. Originally focused on recruitment and staffing, Nexlance has grown into a broader provider of business support services that enhance performance and streamline key processes. The company offers talent acquisition, executive search, contract staffing, workforce strategy, and receivables-focused support to improve cash flow and coordination. Nexlance uses a partnership-driven approach, working closely with clients to deliver scalable, reliable, and results-oriented solutions that support sustainable growth. Its mission is to create long-term value by combining people solutions with operational support services that empower businesses to grow with confidence.
Role Description The Performance Marketing Specialist is a full-time, on-site role based in Gurugram. This role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive qualified leads and measurable results. The specialist will manage campaign budgets, track key performance metrics, and prepare regular reports and insights for internal stakeholders. Daily activities include market and audience research, collaborating with sales and marketing teams to align campaigns with business goals, and continuously testing and refining strategies. The role also includes monitoring customer interactions, ensuring consistent brand messaging, and supporting the improvement of overall marketing performance.
Qualifications
- Candidates should possess strong Communication skills to collaborate with cross-functional teams, present campaign performance, and interact effectively with internal and external stakeholders.
- Candidates should possess Market Research and Marketing Strategy skills to analyze audiences, identify growth opportunities, and design data-driven performance marketing initiatives.
- Candidates should possess Sales and Customer Service skills to understand client needs, support lead conversion efforts, and contribute to a positive customer experience.
- Relevant experience in performance marketing, including campaign management, digital advertising platforms (e.g., Google Ads, social media ads), and marketing analytics tools is beneficial.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, along with strong analytical abilities, attention to detail, and a results-oriented mindset, is preferred.
Click on Apply to know more.