Website:
nexlance.co.in
Job details:
Role Description The Performance Marketing Specialist is a full-time, on-site role based in Bengaluru South. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social, and display to drive qualified leads and revenue growth. Day-to-day activities include managing ad accounts, performing A/B testing on creatives and landing pages, tracking and analyzing campaign performance metrics, and adjusting strategies to improve ROI and customer acquisition costs. The specialist will collaborate closely with sales, marketing, and product teams to align campaigns with business goals, refine audience targeting, and support brand protection messaging. The role also involves market and competitor analysis, preparing performance reports, and recommending data-driven improvements to overall marketing strategy.
Qualifications
- Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and engage effectively with prospects.
- Candidates should possess Market Research and Marketing Strategy skills to identify target audiences, analyze competitors, and design high-impact performance campaigns.
- Candidates should possess Sales and Marketing Strategy skills to align lead generation, funnel optimization, and revenue objectives with campaign execution.
- Experience with performance marketing channels (e.g., Google Ads, Meta Ads, LinkedIn Ads), analytics tools (e.g., Google Analytics), and conversion tracking is highly beneficial.
- Strong analytical and quantitative skills, with the ability to interpret data, optimize budgets, and improve ROI on digital campaigns.
- Background in digital marketing, growth marketing, or a related field; a bachelor’s degree in marketing, business, or a similar discipline is preferred.
- Ability to work on-site in Bengaluru South, manage multiple campaigns simultaneously, and adapt quickly in a fast-paced, technology-driven environment.
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