Veranda Learning
Website:
verandalearning.com
Job details:
Veranda Highered currently hirin for Data and Performance Marketing Executive
Department: Marketing
Location: Gurugram, Onsite
Experience: 2–5 Years
Notice - Immediate Joiner
We are looking for a data-driven marketing professional who can manage email marketing, marketing data, automation, segmentation, and performance marketing to drive lead engagement, reactivation, conversions, and overall campaign performance.
Key Responsibilities
Email Marketing
- Plan and execute email campaigns for lead nurturing, engagement, reactivation, and conversion.
- Create audience segments based on lead behaviour, source, demographics, and engagement.
- Manage email campaigns, automation journeys, drip campaigns, and follow-ups.
- Track key metrics such as open rate, CTR, conversion rate, bounce rate, and ROI.
- Conduct A/B testing of subject lines, content, CTAs, and campaign strategies.
Data Management & Reactivation
- Maintain and manage marketing and lead databases with high accuracy.
- Segment and analyse existing/aged data to identify reactivation opportunities.
- Build data-driven campaigns to revive inactive and dormant leads.
- Ensure proper data cleansing, tagging, deduplication, and categorisation.
- Work closely with Sales and CRM teams to improve lead movement and conversion.
- Develop regular reports and dashboards on data performance and campaign outcomes.
Performance Marketing
- Plan, execute, and optimise digital campaigns across platforms such as Google, Meta, and other relevant channels.
- Monitor CPL, CAC, CTR, conversion rates, ROAS, and overall campaign performance.
- Analyse campaign data and identify opportunities for optimisation and scaling.
- Coordinate with creative and content teams to improve campaign performance.
- Manage campaign budgets and ensure efficient utilisation of marketing spe
Required Skills
- Strong understanding of Email Marketing, CRM, Data Management, Lead Reactivation, and Performance Marketing.
- Hands-on experience with marketing automation and CRM tools.
- Strong analytical and data interpretation skills.
- Knowledge of Google Ads, Meta Ads, Google Analytics, and campaign reporting.
- Good understanding of lead funnels, segmentation, targeting, and conversion optimisation.
- Advanced Excel/Google Sheets skills.
- Strong communication and cross-functional coordination skills.
Click on Apply to know more.