Knee Xpert
Website:
kneexpert.in
Job details:
Company Description Knee Xpert is dedicated to creating widespread awareness about joint diseases and promoting early diagnosis to support an “Arthritis Mukt Bharat.” The organization operates as a collaborative community of doctors, physiotherapists, social workers, and influencers focused on improving joint care across India. Knee Xpert brings joint care services directly to the doorstep of individuals experiencing joint pain, aiming to make specialized support more accessible. Team members contribute to a mission-driven environment that prioritizes patient education, preventive care, and compassionate support for those living with arthritis and related conditions.
We're Hiring: Performance Marketing Professional
📍 Location: Indore (Work from Office)
💰 Salary: Open for discussion (Based on experience & skill set)
🕒 Experience: 5+ Years
🏢 Department: Digital Marketing
Job Summary
KneeXpert is looking for a results-driven Performance Marketing Professional to plan, execute, and optimize digital campaigns that drive qualified leads, patient acquisition, and business growth. The ideal candidate should have hands-on experience with paid advertising platforms, analytics, conversion optimization, and campaign performance tracking.
Key Responsibilities
Campaign Strategy & Execution
- Plan, execute, and optimize high-performing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other digital channels.
- Develop comprehensive digital marketing strategies aligned with business objectives.
- Manage and scale monthly advertising budgets exceeding ₹10 Lakhs while maximizing ROI.
Performance Optimization
- Continuously monitor campaign performance and optimize key metrics such as ROAS, ROI, CPL, CPC, CPA, CTR, Conversion Rate, CAC, and LTV.
- Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.
- Identify opportunities to improve campaign efficiency and reduce acquisition costs.
Analytics & Reporting
- Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite, Google Looker Studio, and other reporting tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Forecast campaign performance and recommend strategic improvements.
Team Collaboration
- Work closely with the creative, content, design, and sales teams to develop high-converting campaigns.
- Coordinate with website developers to improve landing page performance and conversion rates.
- Mentor junior marketing team members and ensure best practices are followed.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- MBA (Marketing) preferred
- Google Ads, Meta Blueprint, or relevant digital marketing certifications will be an added advantage
Experience
- 5+ years of hands-on experience in Performance Marketing
- Proven experience managing ₹10 Lakhs+ monthly advertising budgets
- Experience in healthcare, wellness, e-commerce, education, or service-based industries preferred
Technical Skills
- Expert-level knowledge of Google Ads and Meta Ads Manager
- Strong understanding of GA4, GTM, Google Search Console, and Looker Studio
- Experience with CRM platforms and marketing automation tools
- Strong understanding of conversion tracking, attribution models, and digital marketing funnels
- Knowledge of SEO, CRO (Conversion Rate Optimization), and remarketing strategies
Key Competencies
✅ Performance Marketing Strategy
✅ Budget Planning & Campaign Scaling
✅ Lead Generation & Conversion Optimization
✅ Data Analytics & Reporting
✅ ROI & ROAS Optimization
✅ Team Collaboration & Leadership
✅ Strategic Thinking & Decision Making
What We're Looking For
✔ A highly analytical, performance-driven professional with a growth mindset.
✔ Proven ability to scale campaigns while maintaining profitability.
✔ Strong leadership, communication, and stakeholder management skills.
✔ Passion for continuous learning and staying updated with the latest digital marketing trends, AI tools, and platform updates.
✔ Ability to work in a fast-paced, target-oriented environment.
Why Join Us?
- Opportunity to lead high-impact digital campaigns
- Professional growth and leadership opportunities
- Collaborative and innovative work culture
Click on Apply to know more.
