Website:
aaryuvedam.com
Job details:
Performance Marketing & Growth Specialist
Aaryuvedam Hospital | Gurugram, Haryana | Full-Time | On-Site
About Aaryuvedam Hospital
Aaryuvedam Hospital is a specialized Ayurveda and Panchkarma healthcare organization focused on authentic Ayurvedic treatment for chronic and lifestyle-related conditions.
We combine Ayurvedic medicines, Panchkarma therapies, personalized diet, lifestyle modification and preventive Ayurveda to provide personalized, root-cause-focused healthcare.
As Aaryuvedam continues to expand its presence across multiple locations, we are building a strong digital-first patient acquisition and growth ecosystem.
About the Role
We are looking for a Performance Marketing & Growth Specialist to take ownership of our digital growth and patient acquisition.
This is not a role limited to running advertisements. You will be responsible for understanding the complete marketing funnel:
Ad → Lead → Follow-up → Consultation → Patient → Revenue
You will work closely with the leadership, clinical, content, creative and telecalling teams to improve lead quality, conversion and overall marketing ROI.
Key Responsibilities
Performance Marketing
- Plan, launch and optimize Meta Ads and Google Ads campaigns.
- Manage campaigns for OPD, IPD, Panchkarma and specialized healthcare programs.
- Optimize CPL, CAC, conversion rates and ROAS.
- Test audiences, creatives, offers, campaigns and landing pages.
- Manage and optimize marketing budgets.
Lead Generation & Patient Acquisition
- Generate consistent, high-quality patient enquiries.
- Track the complete lead-to-patient journey.
- Work with the telecalling team to improve lead conversion.
- Identify and solve conversion drop-offs.
- Focus on quality and business outcomes, not just lead volume.
SEO & Organic Growth
- Develop and execute SEO strategies.
- Conduct keyword and competitor research.
- Improve website rankings and organic traffic.
- Work on on-page, technical and local SEO.
- Identify opportunities to generate organic patient enquiries.
Analytics & Growth
- Monitor campaign performance and marketing KPIs.
- Build performance dashboards and reports.
- Analyse CPL, CAC, CTR, CPC, conversion rate, ROAS and revenue.
- Conduct A/B testing and marketing experiments.
- Identify new channels and growth opportunities.
- Continuously improve the marketing funnel.
Content & Creative Performance
- Work with the content and creative teams to develop high-performing campaigns.
- Identify winning hooks, topics, formats and offers.
- Use performance data to guide creative strategy.
- Test new ad concepts and messaging.
Key KPIs
Your performance will be measured through:
- Qualified leads generated
- Cost per qualified lead
- Consultation bookings
- Lead-to-consultation conversion
- Patient conversion
- Patient Acquisition Cost (CAC)
- Revenue generated through digital marketing
- ROAS
- Organic traffic and SEO growth
- Overall digital patient acquisition
What We're Looking For
- 2–5 years of hands-on experience in Performance Marketing, Digital Marketing or Growth Marketing.
- Strong experience with Meta Ads Manager.
- Google Ads experience preferred.
- Good understanding of SEO and Google Search Console.
- Experience with GA4/Google Analytics and marketing dashboards.
- Strong analytical and data interpretation skills.
- Understanding of marketing funnels and conversion optimization.
- Experience with A/B testing and experimentation.
- Strong understanding of CPL, CAC, CTR, CPC, conversion rate and ROAS.
- Excellent communication and coordination skills.
- Ability to work independently and take ownership of targets.
- Healthcare, hospital, Ayurveda, wellness or service-industry experience will be an advantage.
Who Should Apply?
We are not looking for someone who only knows how to run ads or prepare reports.
We are looking for a growth-oriented marketer who thinks in terms of business results.
If you naturally ask:
“How can we generate more qualified patients at a lower acquisition cost?”— we would like to hear from you.
Why Join Aaryuvedam?
- Work directly with the leadership team.
- Own and shape the digital growth strategy.
- Work across Meta Ads, Google Ads, SEO, analytics, content and conversion optimization.
- Be part of a rapidly growing Ayurveda healthcare brand.
- Opportunity for significant responsibility and career growth.
Location: Gurugram, Haryana
Job Type: Full-Time | On-Site
Experience: 2–5 Years
Salary: ₹6–10 LPA + Performance Incentives
Apply now and become a part of Aaryuvedam's digital growth journey.
Click on Apply to know more.
