ibaby
Website:
ibabyxpress.com
Job details:
ABOUT THE ROLE
ibaby is looking for a data-driven Performance Marketer to own paid digital acquisition across our e-commerce platform and drive footfall to our premium retail stores. You will manage budgets, optimise campaigns, and scale what works — all in service of making ibaby India's most trusted destination for premium baby essentials.
KEY RESPONSIBILITIES
• Plan, execute, and optimise paid campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and other relevant platforms
• Own monthly/quarterly performance targets — ROAS, CAC, CTR, conversion rate, and revenue
• Manage advertising budget allocation and pacing efficiently
• Collaborate with the graphic design and content teams to brief and iterate ad creatives
• Conduct A/B tests on ad copies, creatives, audiences, and landing pages
• Set up and maintain conversion tracking, pixels, and attribution models
• Build audience segments and retargeting funnels to maximise customer lifetime value
• Generate weekly and monthly performance reports with clear insights and recommendations
• Manage and optimise the Shopify store for conversion — including product listings, landing pages, and promotional flows
• Explore and test emerging channels (influencer performance, affiliate, marketplace ads)
• Support SEO strategy and product listing optimisation on the e-commerce platform
REQUIREMENTS
• 2–5 years of hands-on performance marketing experience (D2C / e-commerce preferred)
• Proven track record of managing monthly ad spends of ₹5L+ with measurable results
• Expert-level proficiency in Meta Business Manager and Google Ads
• Strong working knowledge of Google Analytics 4, Meta Pixel, and attribution tools
• Hands-on experience with Shopify — managing products, collections, discount codes, and basic store operations • Analytical skills with proficiency in Excel/Google Sheets; experience with BI tools is a plus
• Understanding of the customer journey for premium retail and online shopping
• Ability to brief creative teams effectively and evaluate ad content
GOOD TO HAVE
• Basic HTML/CSS knowledge for making minor landing page edits without developer dependency
• Familiarity with baby, parenting, or premium lifestyle categories
• Knowledge of Amazon Ads or quick-commerce platforms
Click on Apply to know more.
