Website:
inboxkit.com
Job details:
About InboxKit
InboxKit is the cold email infrastructure platform behind modern outbound teams. We provide mailbox provisioning, domain and DNS management, warmup, inbox placement testing, and AI-powered reply automation the deliverability layer that agencies, founders, and outbound sales teams run their outreach on. We sell primarily into the US market and we are growing quickly.
The Role
You will own paid acquisition for InboxKit in the US market, end to end strategy, channels, creative, landing pages, and the reporting that ties spend to pipeline. You will start with a monthly budget, and we expect that to grow as the channel proves out.
This is a lead role reporting directly to the COO. You will be the person accountable for paid performance, with the autonomy to decide where the money goes.
What success looks like in six months: a repeatable paid engine that produces qualified US pipeline at a CAC we are happy to scale, with attribution clean enough that we trust the numbers. Paid comes first SEO and lifecycle matter, but they are not what this hire is measured on in the first two quarters.
What You Will Do
- Own paid acquisition for the US market across LinkedIn, Meta, and Google planning, launching, and optimising campaigns.
- Manage the paid budget, allocating across channels for return.
- Own targeting, bidding, creative, and reporting for every campaign you run.
- Design and direct ad creative across formats and platforms.
- Own the landing page experience built specifically to convert paid traffic.
- Run structured A/B tests on copy, creative, landing pages, and audience segments.
- Set up conversion tracking, UTMs, and attribution in GA4 so spend ties to pipeline.
- Run retargeting and lifecycle campaigns to lift lead-to-trial and trial-to-paid conversion.
- Work with outbound and sales to keep inbound lead quality aligned to ICP and revenue targets.
- Build and execute SEO keyword research, on-page optimisation, and backlink acquisition.
- Test emerging channels as they mature, including Reddit Ads and AI-driven advertising surfaces.
What We Are Looking For
- 3+ years in performance marketing, growth, or paid media at a B2B SaaS company, ideally in MarTech.
- Hands-on experience running paid campaigns targeting the US market across LinkedIn, Meta, and Google.
- Demonstrated experience managing paid budgets per month.
- Strong hands-on ad creative ability you can design and direct creative, not just brief it.
- Experience designing and optimising landing pages for paid conversion.
- Strong command of GA4, conversion tracking, and attribution models.
- Solid SEO fundamentals technical SEO, keyword research, content optimisation.
- A current, sharp read on what is actually working in performance marketing right now.
- A basic working knowledge of the GTM industry how outbound, cold email, lead sourcing, and sales engagement fit together, and who the buyers are.
Good to Have
- Experience testing emerging ad platforms Reddit Ads, or AI-driven advertising surfaces such as ChatGPT. (Optional; we are happy to learn this together.)
- Hands-on familiarity with the modern GTM stack Instantly, Smartlead, SendKit, Clay, and Bitscale.
- Exposure to programmatic SEO or content scaling workflows.
What We Offer
- Competitive compensation we benchmark against the market and share the range on the first call.
- A real budget and the autonomy to spend it. You decide where the money goes.
- A seat at a high-growth startup, reporting directly to the COO.
- Faster appraisal cycles than most companies strong performance is recognised quickly.
- A collaborative, in-office working environment.
How to Apply
Send your resume to hiring@inboxkit.com with a short note on one paid campaign you are proud of the budget, the channel, what you changed, and what it did to CAC or pipeline. Numbers welcome.
Click on Apply to know more.