Eye Zenith
Website:
eyezenith.com
Job details:
Location: Gurugram
Employment Type: Full-time | On-site
Company: Eye Zenith
About Eye Zenith
Eye Zenith is a growing eye-care organization focused on making quality eye treatments accessible and convenient for patients. We work with experienced ophthalmologists and partner hospitals to provide end-to-end support across consultations, diagnostics, insurance assistance, surgeries and post-treatment care.
As we scale our digital patient acquisition, we are looking for a performance marketer who can take ownership of our Meta advertising and lead-generation campaigns.
Role & Responsibilities
- Plan, launch and optimise paid campaigns across Facebook and Instagram (Meta Ads).
- Drive qualified patient leads across different eye-care services and locations.
- Manage targeting, retargeting, budgets, campaign structures and audience testing.
- Continuously test creatives, ad copies, audiences and landing experiences to improve campaign performance.
- Track key metrics including CPL, CTR, CPC, lead quality, OPD conversions and customer acquisition cost.
- Work closely with the sales and creative teams to improve lead quality and overall campaign ROI.
- Analyse campaign data and scale high-performing campaigns while controlling acquisition costs.
- Manage Meta Pixel, Conversion API and campaign tracking wherever required.
Click on Apply to know more.
