Website:
doriscosmetics.com
Job details:
Brand: Doris & Co.
Doris & Co. is looking for a numbers-driven Performance Marketing & E-commerce Ads Executive who can take ownership of paid acquisition across Meta Ads and e-commerce marketplaces.
This is a performance role. We are looking for someone who can understand the numbers, identify what is working, fix what isn't, and consistently improve sales, ROAS, CAC, and conversion rates.
Key Responsibilities
- Plan, launch, manage, and scale Facebook and Instagram Ads.
- Manage and optimize advertising across Amazon, Flipkart, and other e-commerce platforms.
- Own campaign performance from ad spend to actual revenue generated.
- Monitor and optimize key metrics including:
- ROAS
- CAC / CPA
- Conversion Rate
- CTR
- CPC
- CPM
- AOV
- Revenue
- Add to Cart Rate
- Cart Abandonment Rate
- Repeat Purchase Rate
- Track daily, weekly, and monthly ad spend versus revenue.
- Identify profitable campaigns and scale budgets without significantly impacting ROAS.
- Identify underperforming campaigns quickly and take corrective action.
- Build prospecting, retargeting, abandoned cart, and repeat customer campaigns.
- Conduct continuous A/B testing across creatives, UGC videos, hooks, copy, audiences, offers, and landing pages.
- Work closely with graphic designers and content creators to develop performance-focused creatives.
- Analyze the complete funnel from impression → click → product page → add to cart → checkout → purchase.
- Improve product listing performance and advertising efficiency across marketplaces.
- Analyze marketplace metrics such as impressions, clicks, conversion rates, advertising cost, sales, and ROAS.
- Use data to recommend changes to pricing, offers, bundles, creatives, product pages, and campaigns.
- Prepare weekly reports clearly showing money spent, revenue generated, CAC, ROAS, learnings, and the next testing plan.
Skills & Requirements
- Strong hands-on experience with Meta Ads Manager is mandatory.
- Experience managing Amazon Ads and/or Flipkart Ads is strongly preferred.
- Previous experience with D2C or e-commerce brands is required.
- Strong understanding of Meta Pixel, Conversion API, GA4, attribution, and conversion tracking.
- Comfortable working with numbers and large amounts of campaign data.
- Strong understanding of e-commerce funnels and conversion optimization.
- Experience with beauty, skincare, fashion, wellness, or lifestyle brands is an advantage.
- Ability to analyze performance independently instead of simply increasing or decreasing budgets.
- Understanding of UGC and performance creative strategy.
Numbers Matter
We are specifically looking for candidates who can demonstrate measurable results from previous accounts.
When applying, please share:
- Monthly ad budgets you have managed
- Average ROAS achieved
- CPA/CAC achieved
- Revenue generated through paid campaigns
- Improvement in conversion rate, if applicable
- Examples of campaigns you successfully scaled
- Meta Ads results
- Amazon/Flipkart or other marketplace advertising results
Screenshots, dashboards, or case studies demonstrating previous performance will be preferred.
What Success Looks Like
Your responsibility is not simply to "run ads."
Success means increasing sales while keeping acquisition economics healthy.
You should be able to look at ₹1 spent and clearly explain what it generated, why it generated that result, what needs to change, and where the next ₹1 should be invested.
Click on Apply to know more.
