Website:
ihf.org.in
Job details:
Organization: India Humanity Foundation (IHF)
Location: Kolkata / Remote
Experience: 1–2 Years
Employment Type: Full-time
About Us
At India Humanity Foundation (IHF), we don't just measure clicks; we measure lives transformed.
From driving nationwide adult literacy initiatives and funding pediatric heart surgeries to creating sustainable ecosystems, our mission is to restore dignity to underserved communities across India.
We are looking for a data-driven, creative, and passionate Performance Marketing Executive with 1 to 2 years of experience.
If you know how to stretch ad budgets, optimize conversion funnels, and turn cold traffic into passionate donors, volunteers, and corporate partners—we want you on our team.
What Your Day-to-Day Will Look Like
- Your primary goal will be managing digital paid acquisition channels to drive fundraising campaigns, crowd-sourcing initiatives, and program awareness.
- Campaign Management: Set up, monitor, and optimize paid ad campaigns across Google Ads (Search, Display, Grants), Meta Ads (Facebook & Instagram), and YouTube.
- Funnel Optimization: Continuously test and refine landing pages, ad creatives, hooks, and donation flows to maximize conversion rates and reduce Cost Per Acquisition (CPA).
- Data & Analytics: Monitor daily and weekly performance using Google Analytics (GA4), Meta Pixel, and custom dash panels. If a campaign is underperforming, you spot it first.
- A/B Testing: Actively experiment with ad copy, imagery, video lengths, and audience targeting to discover what resonates best with Indian and global donors.
- Collaborative Creatives: Work alongside our graphic designers and content team to script high-impact video hooks, copy, and visual assets based on actual performance data.
What We’re Looking For (Requirements)
- Experience: 1 to 2 years of hands-on experience running paid digital campaigns (agency or brand-side experience is welcome; NGO experience is a massive bonus).
- Platform Expertise: Solid understanding of Meta Ads Manager and Google Ads & LinkedIn.
- Familiarity with Google Ad Grants for nonprofits is highly valued.
- Analytical Mindset: You should love spreadsheets. You understand the interplay between CTR (Click-Through Rate), CPC (Cost Per Click), and ROAS (Return on Ad Spend).
- Empathy-Driven Copywriting: An understanding of what triggers emotional resonance and action in social-impact marketing.
- Tools: Basic understanding of tools like Google Tag Manager (GTM), GA4, Canva (for quick edits), and landing page builders.
Why Join IHF?
- Direct Impact: Your ROAS isn't just a number on a screen; a successful campaign directly funds an adult's literacy path, a child's medical procedure, or a village's clean water supply.
- Ownership & Growth: With a lean team, you will have the creative freedom to test new ideas, scale campaigns, and take absolute ownership of your digital channels.
- Collaborative Culture: Work with a deeply passionate team of changemakers who value innovation, transparency, and agility.
- Competitive Compensation: Salaries matching industry norms for early-stage professionals, along with health and wellness benefits.
Click on Apply to know more.
