Website:
pravixaai.com
Job details:
Company Description Pravixa AI is a technology and software engineering company that helps businesses design, build, and scale modern digital systems focused on measurable business outcomes. The team specializes in custom software, SaaS platforms, AI-powered automation, and enterprise-grade applications that reduce operational costs and unlock scalable growth. Pravixa AI operates at the intersection of software engineering, artificial intelligence, and digital transformation, delivering complete systems that solve core business challenges. Core capabilities span custom development, cloud architecture, workflow automation, and digital marketing and performance growth systems. The company partners with startups, SMEs, and enterprises to build long-term technology foundations that power efficiency, growth, and accessible innovation.
Role Description The Digital Marketing Specialist will manage and optimize Pravixa AI’s online presence and performance-focused marketing initiatives. This full-time, on-site role in the Kolkata metropolitan area includes planning and executing digital campaigns across channels, including search, social media, email, and web. The specialist will analyze web and campaign analytics to improve conversion rates, audience engagement, and lead quality, while aligning efforts with business objectives. Day-to-day responsibilities include creating and scheduling content, managing social media profiles, coordinating with design and product teams, and overseeing performance growth systems. The role also involves monitoring industry trends, testing new tactics, and preparing regular reports and insights to guide marketing strategy.
Qualifications
- Candidates should possess strong Digital Marketing and Online Marketing skills, with experience in multi-channel campaign execution.
- Candidates should possess Social Media Marketing skills, including content planning, community management, and platform analytics.
- Candidates should possess Web Analytics skills, including use of tools such as Google Analytics or similar platforms to track and optimize performance.
- Candidates should possess clear written and verbal Communication skills to collaborate across teams and create compelling marketing messages.
- Experience with performance marketing (SEO/SEM, paid social), marketing automation tools, and CRM systems is beneficial.
- Relevant bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
- Ability to work on-site in the Kolkata metropolitan area, manage multiple projects, and adapt to a fast-paced technology environment.
Click on Apply to know more.
