We are looking for a **creative, data-driven and AI-savvy Digital Marketing Executive** to join our growing team.
### 🔹 Key Responsibilities
* Develop and execute digital marketing strategies across multiple platforms
* Manage **SEO, keyword research, on-page & off-page optimization**
* Create and optimize website content, blogs and landing pages
* Manage **Google Ads, social media campaigns and lead-generation activities**
* Use **AI tools** for content creation, research, SEO, competitor analysis and marketing automation
* Monitor website traffic, rankings, leads and campaign performance
* Conduct competitor and market research
* Improve organic search rankings and overall online visibility
* Prepare regular performance reports and suggest improvements
### 🔹 Required Skills
* Strong understanding of **SEO and digital marketing**
* Hands-on knowledge of **AI tools such as ChatGPT, Gemini, Claude, Canva AI, etc.**
* Knowledge of **Google Analytics, Google Search Console and keyword research tools**
* Basic understanding of Google Ads and social media marketing
* Good content-writing and communication skills
* Ability to analyse data and make marketing decisions
* Creative mindset with a willingness to experiment with new AI-powered marketing techniques
### 🎯 E</p>xperience
**1–3 years** of experience in digital marketing/SEO preferred.
Freshers with strong practical knowledge of SEO and AI tools may also apply.
### 💼
Job Type
**Full-time | Remote/Hybrid**
📍 **Location: ** Kolkata
💰 **Salary:** As per industry standards
📩 **Apply:** Send your CV to ritu@bookuniversity.co.uk**If you
are passionate about Digital Marketing, SEO & AI and know how to turn online visibility into genuine leads, we’d love to hear from you!*
