Albatrot
Website:
albatrot.com
Job details:
About the Company
At Albatrot, it’s important that our team reflects the diversity of our work and the world around us. We appreciate the Atypical - Thoughts, Ideas and People.
The word ‘Albatrot’ is a portmanteau, and represents the endless possibilities that a client should hope to achieve with us, to make their brand heard and seen the right way. We work towards building communication that is platform agnostic, integrated, and built for today’s times. Our solutions include digital content and management, influencer marketing & collaboration, design and branding, media planning and buying, video production, and animated content.
Our team of Trotters have worked across industries. Some of our clients include Hindustan Unilever, Isuzu Motors, Sony Pictures Networks India, Social Offline, Marico Innovation Foundation, Amazon India, Harley Davidson India and many others.
We’re good people, trying to do great things. Come join us.
Role: Performance Marketing AssociateExperience: 1 - 2 years
Location: Mumbai
We are looking for a Performance Marketing Associate who is hands-on with Meta Ads and Google Ads, understands full-funnel advertising, and can manage campaigns from planning and execution to optimisation and reporting.
Key Responsibilities- Plan, set up and manage Meta and Google Ads campaigns across the full funnel - awareness, consideration, traffic, leads, conversions and remarketing.
- Develop media buying strategies and plans based on campaign objectives, target audiences, budgets and KPIs.
- Execute and optimise campaigns across Meta Ads Manager and Google Ads to drive efficient performance and meet business objectives.
- Manage campaign budgets, pacing, audience targeting, bidding, placements and optimisation on a day-to-day basis.
- Develop and manage prospecting, retargeting and remarketing campaigns.
- Monitor campaign performance and identify opportunities to improve key metrics such as CTR, CPC, CPM, CPL, CAC, ROAS and conversion rate.
- Analyse campaign and audience data to identify actionable insights and recommend optimisations.
- Work closely with creative and account teams to identify creative requirements, test different formats and improve campaign performance.
- Prepare monthly campaign reports, highlighting key results, insights, learnings and next steps.
- Stay updated on platform changes, new ad formats, targeting options and performance marketing best practices.
- Support the team in identifying new channels and opportunities to improve campaign efficiency and scale.
Must Have Requirements- 1 - 2 years of hands-on experience in performance marketing.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Experience in planning and executing full-funnel digital campaigns.
- Understanding of media buying, campaign budgeting, audience targeting, bidding and optimisation.
- Ability to independently monitor campaigns and make data-driven optimisation decisions.
- Strong understanding of performance metrics and digital marketing KPIs.
- Experience in campaign reporting and data analysis.
- Good written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and work in a fast-paced agency environment.
- Curious, proactive and willing to learn.
Good to Have- Experience with Google Analytics / GA4 and Google Tag Manager.
- Experience with lead generation, e-commerce or conversion-focused campaigns.
- Exposure to platforms beyond Meta and Google.
- Experience working with UTM tracking and campaign attribution.
- Experience working with creative teams to develop and test performance-led creatives.
Application DetailsWebsite: www.albatrot.com
Email: careers@albatrot.com
Click on Apply to know more.
