Interactive Avenues
Website:
interactiveavenues.com
Job details:
Job Description: Director – Performance Marketing (Biddable Media), Regional Delivery Lead
Experience: 10–14 Years
Department: Performance Marketing – Biddable Media (Centralized COE)
Location: Mumbai (Regional oversight across Delhi & Bangalore)
About the Role:
Interactive Avenues, part of Omnicom Group is looking for a hands-on, delivery-focused Director – Biddable Media to lead the day-to-day operations of our centralized Biddable Media team and ensure consistent, high-quality execution across our Mumbai, Delhi, and Bangalore offices. This is a senior operational leadership role for an individual with deep, hands-on expertise across Paid Search, Paid Social, and other biddable platforms, combined with a proven track record of running large, multi-city teams and delivery engines.
As the Regional Delivery Lead for Biddable Media, you will be directly accountable for campaign quality, execution standards, and operational governance across offices — acting as the senior-most point of escalation for day-to-day delivery issues and ensuring every team, in every city, meets the same bar of execution.
This role offers the opportunity to run a centralized, multi-city delivery practice for leading national and global brands, working closely with account management teams to ensure flawless execution at scale.
Key Responsibilities:
- Own end-to-end execution quality for the centralized Biddable Media practice across Search, Social, and other biddable platforms including Google Ads, Microsoft Ads (Bing), Meta, LinkedIn, Snapchat, X (Twitter), and other platforms.
- Directly oversee campaign setup, trafficking, QA, optimization, pacing, and reporting across accounts to ensure consistent execution standards across Mumbai, Delhi, and Bangalore offices.
- Track and drive KPI performance (CTR, CPC, CPA, ROAS, CPL, and overall media efficiency) across the regional portfolio, flagging and resolving issues proactively.
- Review campaign builds, audits, and deliverables across teams to catch errors early and maintain execution quality benchmarks.
- Drive adoption of platform tools, automated rules, scripts, and workflow efficiencies to improve speed and accuracy of delivery across the region.
- Coordinate closely with account management teams on day-to-day client requirements, timelines, and deliverables.
- Act as the primary escalation point for campaign, platform, or operational issues across all three offices, driving fast resolution.
- Ensure adherence to SOPs, QA checklists, and platform best practices across every team and account.
Regional & Team Leadership:
- Directly manage and supervise a multi-city team of Managers, Assistant Managers, Executives, and Analysts across Mumbai, Delhi, and Bangalore, overseeing their day-to-day work and output.
- Allocate accounts and workload across offices, manage team bandwidth, and ensure optimal utilization of resources on a week-to-week basis.
- Conduct regular quality checks and deliverable reviews to maintain consistent execution standards across locations.
- Run performance reviews, give hands-on feedback, and coach team members on platform execution and campaign management.
- Standardize day-to-day processes, checklists, and reporting formats across offices to reduce errors and rework.
- Onboard and train new team members across cities on platform tools, processes, and quality standards.
- Travel across Mumbai, Delhi, and Bangalore as required to review team output, resolve issues, and support account needs.
Desired Skills & Experience:
- 10–14 years of hands-on experience in performance/biddable media execution, with at least 4–5 years directly managing multi-location or multi-team delivery.
- Strong working knowledge of campaign setup, QA, and optimization across Google Ads, Meta, Microsoft Ads, LinkedIn, and other biddable platforms.
- Proven ability to run day-to-day operations across multiple teams and offices with minimal errors and consistent quality.
- Experience with GA4, Looker Studio, and other reporting/analytics tools for performance tracking.
- Strong attention to detail with a track record of catching and preventing execution errors before they reach clients.
- Excellent people management skills with the ability to coach, review, and upskill execution teams across locations.
- Ability to manage multiple accounts and offices simultaneously while meeting tight deadlines.
Preferred Qualifications:
- Graduate or Postgraduate degree in Marketing, Business, Advertising, Digital Media, or a related discipline.
- Google Ads & Meta Ads Certifications are preferred.
- Prior experience managing multi-city or multi-office delivery teams within an agency environment is highly preferred.
What You'll Bring:
- A hands-on, execution-first mindset with high attention to detail.
- Comfort managing day-to-day delivery pressure across multiple teams and offices.
- Curiosity to experiment with emerging ad products, automation, and AI-powered marketing tools.
- A strong commitment to quality, consistency, and client satisfaction at scale.
About Interactive Avenues:
Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.
Our commitment to diversity, equity and inclusion
At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.
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