Website:
rb2f.com
Job details:
About RB2F
RB2F is a full-service digital marketing agency where strategy meets execution at speed. We're a 75-strong team running Amazon advertising, performance marketing across Google and Meta, creative and branding, and AI-augmented content production for some of India's most ambitious D2C, FMCG, and retail brands. With offices in Pune and Mumbai, we don't just manage marketplaces and campaigns, we build growth engines, and we're increasingly building the AI tools that power them. From high-stakes brand pitches to granular, data-obsessed performance analysis, we hold ourselves to one standard: do work that actually moves the needle. If you're sharp, curious, and want to grow fast alongside people who care deeply about craft and results, you'll fit right in.
About the Role
Designation: Performance Marketer, Marketplaces Location: Navi Mumbai (work from office) Experience: 2 to 4 years of hands-on marketplace and quick-commerce advertising experience Compensation: INR 11L+ onwards, negotiable based on experience and value add
We're looking for a Performance Marketer who can own marketplace and quick-commerce advertising end to end across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and other emerging platforms. This is a client-facing role. You'll be the primary point of contact for your accounts and the bridge between the client and RB2F's internal teams, translating business objectives into campaign plans and campaign performance back into business outcomes. You understand that marketplace advertising and quick commerce are different disciplines, that quick commerce is inventory-led and hyperlocal where a bid means nothing if the product isn't in the nearest dark store, and you know how to win share of shelf inside a very small decision window. If you've done this for FMCG brands, even better.
Key Responsibilities
- Own advertising across marketplaces and quick commerce: Plan, launch, manage and scale paid campaigns across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and other platforms as they become available. Manage sponsored product, sponsored brand, display and banner placements appropriate to each platform.
- Client point of contact: Be the face of RB2F for your accounts. Understand each client's business objectives, set expectations, present performance, and build the kind of trust that keeps brands with us and growing.
- Bridge client and internal teams: Work closely with RB2F's creative, cataloging, and account teams to align campaign execution with client goals. Brief internal teams clearly and keep everyone moving toward the same outcome.
- Quick-commerce strategy and hyperlocal media buying: Build platform-specific strategies that account for inventory-led delivery, dark-store availability, geo and pin-code level targeting, and share-of-voice fights within each app. Coordinate with clients on stock availability so spend isn't wasted on placements that can't serve.
- Optimization and performance ownership: Continuously optimize toward ROAS, ACoS, TACoS and the metrics that matter for each client. Run keyword research, bid management, and structured testing across audiences, placements and creatives. Make confident scaling and cutting decisions grounded in data.
- Listing and content collaboration: Partner with cataloging and creative teams to ensure listings, titles, images and A+ content are conversion-ready, since strong listings drive the majority of organic conversion and make paid spend work harder.
- Reporting and insight: Deliver clear, honest reporting that connects spend to revenue. Track category share, surface gaps in execution, and turn data into specific recommendations for clients and internal stakeholders.
- AI-augmented workflows: Use AI tools to accelerate campaign setup, keyword and creative research, bid analysis, and performance reporting across platforms. You are expected to be efficient at writing precise prompts for the tasks AI tools can handle, have genuine hands-on experience using these tools in a live advertising context, and to completely own the quality of every output they produce. AI speeds you up, but the judgment and the final quality bar are yours.
- Stay current: Keep pace with platform updates, new ad formats, changing auction dynamics and emerging quick-commerce players. This space moves fast and you move with it.
Candidate Education Qualification Requirements
Bachelor's degree in marketing, business administration, e-commerce, or a related field (preferred). Relevant certifications in Amazon Advertising, quick-commerce advertising, or digital marketing are a strong advantage.
Candidate Experience Requirements
- 2 to 4 years of hands-on experience running ads and managing media across marketplaces and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart.
- Experience working with FMCG brands is a strong plus and will count in the candidate's favour.
- Demonstrable ownership of performance metrics such as ROAS, ACoS, TACoS, CTR and conversion rates, with accountability for meaningful monthly ad spends.
- Proven client-facing ability, with the communication skills to manage relationships and coordinate across internal teams.
- Working understanding of quick-commerce dynamics, inventory-led ad delivery, hyperlocal targeting and share-of-shelf strategy, not just marketplace PPC.
- Practical, hands-on experience using AI tools and processes within a marketing or advertising workflow, with the ability to write effective prompts and the discipline to own and quality-check every output rather than passing it along unchecked.
- Strong analytical instincts, comfort with numbers and reporting, and the ability to work independently and meet deadlines in a fast-paced environment.
- A bias for ownership, curiosity to keep learning as platforms and tools evolve, and the drive to do work that actually moves the needle.
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