Senior Manager - Paid Media
Dentsu
- Location
- Navi Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- Looker
- campaign management
- forecasting
- Google Ads
- marketing campaigns
- marketing plans
- paid search
- paid social
About the role
Dentsu
Website:
dentsu.com
Job details:
Overview
- Role: Senior Manager – Paid Media (Performance)
- Experience: 3–5 Years
- Location: India
- Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hours
- Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.
Paid Media Strategy
- Develop integrated paid media strategies aligned with client business and marketing objectives.
- Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.
- Define audience strategies, campaign structures, bidding approaches, and budget allocation.
- Identify growth opportunities through testing, automation, and audience expansion.
Campaign Management
- Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns.
- Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR, and conversion rates.
- Manage campaign budgets, pacing, forecasting, and spend reconciliation.
- Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.
Performance Analytics
- Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.
- Prepare weekly, monthly, and quarterly performance reports with actionable insights.
- Monitor attribution, conversion tracking, pixels, tags, and event implementation.
- Recommend optimization opportunities based on data analysis and business goals.
Client Management
- Support campaigns during performance reviews (weekly, quarterly, half-yearly, etc.).
- Understand client KPIs and proactively recommend real-time optimization opportunities.
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