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Job details:
Job Title: Performance Marketer (Individual performance only)
Company Name: Tops Technologies Pvt Ltd
Website: https://www.tops-int.com/
Position type: fulltime - Mon to Sat - Full-time
Salary: As per the company norms and based on experience
Experience: 2–5 Years
Role Overview
We are looking for a Performance Marketer who has hands-on experience running and optimizing paid ad campaigns across multiple digital platforms with a strong focus on lead generation (non-ecommerce). The ideal candidate has worked with education, training, or service-based businesses, understands CPL/CPC optimization, and is updated with the latest AI tools and automation used in performance marketing.
Key Responsibilities
Performance & Lead Generation
Plan, execute, and optimize paid campaigns for lead generation across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads (preferred)
Drive high-quality leads at an optimized CPC/CPL
Continuously test creatives, audiences, landing pages, and funnels
Monitor daily performance metrics and scale winning campaigns
Strategy & Optimization
Build and manage full-funnel strategies (Awareness → Consideration → Lead)
Analyze campaign data and generate actionable insights
Work closely with content, design, and sales teams to improve lead quality
Implement A/B testing for ads, copies, creatives, and landing pages
AI & Automation
Use AI-powered tools for:
Ad copy generation & creative ideation
Audience targeting & performance prediction
Campaign optimization & reporting
Stay updated with the latest trends in AI-driven performance marketing
Experiment with tools like:
AI ad creatives & copy tools
Automation rules
Smart bidding & predictive analytics
Click on Apply to know more.
